<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Demography Unplugged: NewsWire]]></title><description><![CDATA[Notes on breaking demographic trends, social science and economic research, and current events. Produced by the Demography Unplugged team.]]></description><link>https://www.demographyunplugged.com/s/newswire</link><image><url>https://substackcdn.com/image/fetch/$s_!d7Kh!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb79a5d4f-f3d8-41b1-8095-6fd06edfd5c1_256x256.png</url><title>Demography Unplugged: NewsWire</title><link>https://www.demographyunplugged.com/s/newswire</link></image><generator>Substack</generator><lastBuildDate>Tue, 05 May 2026 03:15:23 GMT</lastBuildDate><atom:link href="https://www.demographyunplugged.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Hedgeye Risk Management, LLC]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[demographyunplugged@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[demographyunplugged@substack.com]]></itunes:email><itunes:name><![CDATA[Demography Unplugged]]></itunes:name></itunes:owner><itunes:author><![CDATA[Demography Unplugged]]></itunes:author><googleplay:owner><![CDATA[demographyunplugged@substack.com]]></googleplay:owner><googleplay:email><![CDATA[demographyunplugged@substack.com]]></googleplay:email><googleplay:author><![CDATA[Demography Unplugged]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[The Death of Millennial Brands]]></title><description><![CDATA[Millennial direct-to-consumer brands once promised to disrupt retail with sleek design and viral marketing.]]></description><link>https://www.demographyunplugged.com/p/the-death-of-millennial-brands</link><guid isPermaLink="false">https://www.demographyunplugged.com/p/the-death-of-millennial-brands</guid><dc:creator><![CDATA[Neil Howe]]></dc:creator><pubDate>Mon, 04 May 2026 12:05:33 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!by0x!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0eeab61-9bca-4770-ab30-934a4d596c81_1784x1365.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!by0x!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0eeab61-9bca-4770-ab30-934a4d596c81_1784x1365.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!by0x!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0eeab61-9bca-4770-ab30-934a4d596c81_1784x1365.png 424w, https://substackcdn.com/image/fetch/$s_!by0x!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0eeab61-9bca-4770-ab30-934a4d596c81_1784x1365.png 848w, https://substackcdn.com/image/fetch/$s_!by0x!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0eeab61-9bca-4770-ab30-934a4d596c81_1784x1365.png 1272w, https://substackcdn.com/image/fetch/$s_!by0x!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0eeab61-9bca-4770-ab30-934a4d596c81_1784x1365.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!by0x!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0eeab61-9bca-4770-ab30-934a4d596c81_1784x1365.png" width="1456" height="1114" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c0eeab61-9bca-4770-ab30-934a4d596c81_1784x1365.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1114,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1738698,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/196009238?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0eeab61-9bca-4770-ab30-934a4d596c81_1784x1365.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!by0x!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0eeab61-9bca-4770-ab30-934a4d596c81_1784x1365.png 424w, https://substackcdn.com/image/fetch/$s_!by0x!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0eeab61-9bca-4770-ab30-934a4d596c81_1784x1365.png 848w, https://substackcdn.com/image/fetch/$s_!by0x!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0eeab61-9bca-4770-ab30-934a4d596c81_1784x1365.png 1272w, https://substackcdn.com/image/fetch/$s_!by0x!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0eeab61-9bca-4770-ab30-934a4d596c81_1784x1365.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Millennial direct-to-consumer brands once promised to disrupt retail with sleek design and viral marketing. Now, higher costs and tighter capital are exposing the limits of that model.</p><p>&#8212;<em><a href="https://www.economist.com/business/2026/04/21/from-allbirds-to-glossier-millennial-brands-have-lost-their-mojo">The Economist </a></em></p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.demographyunplugged.com/subscribe?"><span>Subscribe now</span></a></p><p>In the late 2010s, Allbirds (BIRD) was one of the hottest Millennial brands. Its eco-friendly wool sneakers became a staple among Silicon Valley tech workers. But since going public in 2021, the company&#8217;s share price has collapsed by a whopping -99%. Now, in a last-ditch effort, it plans to <a href="https://www.wsj.com/tech/ai/for-its-next-act-allbirds-makes-an-unlikely-pivot-from-shoes-to-ai-a32cc095">sell its core footwear business and pivot toward AI</a>. Apparently, when all else fails, just add &#8220;AI&#8221; and hope the market forgets you used to sell shoes.</p><p>But Allbirds isn&#8217;t an outlier. It&#8217;s the latest casualty in a broader pattern: the rapid rise and fall of Millennial direct-to-consumer brands.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!dllb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b9d715-997d-4bda-a773-58f6139cc307_1716x891.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!dllb!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b9d715-997d-4bda-a773-58f6139cc307_1716x891.png 424w, https://substackcdn.com/image/fetch/$s_!dllb!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b9d715-997d-4bda-a773-58f6139cc307_1716x891.png 848w, https://substackcdn.com/image/fetch/$s_!dllb!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b9d715-997d-4bda-a773-58f6139cc307_1716x891.png 1272w, https://substackcdn.com/image/fetch/$s_!dllb!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b9d715-997d-4bda-a773-58f6139cc307_1716x891.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!dllb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b9d715-997d-4bda-a773-58f6139cc307_1716x891.png" width="1456" height="756" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/63b9d715-997d-4bda-a773-58f6139cc307_1716x891.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:756,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:70726,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/196009238?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b9d715-997d-4bda-a773-58f6139cc307_1716x891.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!dllb!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b9d715-997d-4bda-a773-58f6139cc307_1716x891.png 424w, https://substackcdn.com/image/fetch/$s_!dllb!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b9d715-997d-4bda-a773-58f6139cc307_1716x891.png 848w, https://substackcdn.com/image/fetch/$s_!dllb!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b9d715-997d-4bda-a773-58f6139cc307_1716x891.png 1272w, https://substackcdn.com/image/fetch/$s_!dllb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63b9d715-997d-4bda-a773-58f6139cc307_1716x891.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: Bloomberg; Hedgeye</figcaption></figure></div><p>In the 2010s, a wave of startups bet they could bypass traditional retail and sell directly online to young consumers: Casper sold online mattresses, Warby Parker glasses, Allbirds shoes, Dollar Shave Club razors, and Glossier makeup.</p><p>Just as important, they turned their customers into marketers. Sleek design and packaging fueled a constant stream of social media posts and unboxing videos, creating free advertising at scale. At their peak, many of these companies reached billion-dollar valuations.</p><p>That playbook is now breaking down, and the unwind has been swift. Casper went public in 2020, only to <a href="https://www.cnn.com/2021/11/15/business/casper-sleep-private">go private two years later</a> after its valuation fell roughly -70%. Unilever bought Dollar Shave Club for $1 billion in 2016, then <a href="https://www.axios.com/2023/10/27/dollar-shave-club-unilever-private-equity">sold it in 2023</a> for significantly less. And Glossier has explored selling its business, but without success.</p><p>So what changed? First, the easy money disappeared. As interest rates rose, venture capital pulled back from consumer brands and shifted toward AI. At the same time, digital advertising became more expensive and saturated, eroding one of the core advantages of the direct-to-consumer model.</p><p>Competition has also intensified. A new generation of brands is being launched by celebrities and influencers who already command massive online audiences. Instead of relying on customers to generate buzz, these companies arrive with built-in distribution from day one.</p><p>The result is a far tougher landscape. Higher customer acquisition costs, tighter capital, and stronger competition are squeezing the very model that once defined Millennial consumer startups. The question is no longer whether these brands can scale. It&#8217;s whether they can survive.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[A New Religious Divide: Young Men vs. Young Women]]></title><description><![CDATA[Young men are reporting a sharp rise in religiosity.]]></description><link>https://www.demographyunplugged.com/p/a-new-religious-divide-young-men</link><guid isPermaLink="false">https://www.demographyunplugged.com/p/a-new-religious-divide-young-men</guid><dc:creator><![CDATA[Neil Howe]]></dc:creator><pubDate>Sun, 26 Apr 2026 15:14:20 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!MZt_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71394068-b24e-4963-9f90-a732971dda80_1257x835.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!MZt_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71394068-b24e-4963-9f90-a732971dda80_1257x835.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!MZt_!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71394068-b24e-4963-9f90-a732971dda80_1257x835.jpeg 424w, https://substackcdn.com/image/fetch/$s_!MZt_!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71394068-b24e-4963-9f90-a732971dda80_1257x835.jpeg 848w, https://substackcdn.com/image/fetch/$s_!MZt_!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71394068-b24e-4963-9f90-a732971dda80_1257x835.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!MZt_!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71394068-b24e-4963-9f90-a732971dda80_1257x835.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!MZt_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71394068-b24e-4963-9f90-a732971dda80_1257x835.jpeg" width="1257" height="835" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/71394068-b24e-4963-9f90-a732971dda80_1257x835.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:835,&quot;width&quot;:1257,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:707539,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/195378990?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71394068-b24e-4963-9f90-a732971dda80_1257x835.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!MZt_!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71394068-b24e-4963-9f90-a732971dda80_1257x835.jpeg 424w, https://substackcdn.com/image/fetch/$s_!MZt_!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71394068-b24e-4963-9f90-a732971dda80_1257x835.jpeg 848w, https://substackcdn.com/image/fetch/$s_!MZt_!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71394068-b24e-4963-9f90-a732971dda80_1257x835.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!MZt_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71394068-b24e-4963-9f90-a732971dda80_1257x835.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Young men are reporting a sharp rise in religiosity. Young people are now the only age group in which men place greater importance on religion than women.</p><p>&#8212;<em><a href="https://news.gallup.com/poll/708410/rise-young-men-religiosity-realigns-gender-gaps.aspx">Gallup</a></em></p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.demographyunplugged.com/subscribe?"><span>Subscribe now</span></a></p><p>Over the last two decades, American religiosity has steadily declined. (See &#8220;<a href="https://www.demographyunplugged.com/p/is-america-losing-its-religion-15979?utm_source=publication-search">Is America Losing Its Religion?</a>&#8221;) Church attendance has fallen, affiliation has weakened, and a growing share identify as religious &#8220;nones.&#8221; But one group is now reversing that trend: young men.</p><p>According to a new Gallup survey, in 2025, 42% of men ages 18-29 said that religion was &#8220;very important&#8221; in their lives. That&#8217;s a +14 percentage point increase since 2023, when only 28% said the same thing. Young men&#8217;s religiosity is nearly back to its 2001 level of 43%.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!P8v9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F274b55d3-cc95-4e87-9a30-88bead07882b_1365x1296.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!P8v9!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F274b55d3-cc95-4e87-9a30-88bead07882b_1365x1296.png 424w, https://substackcdn.com/image/fetch/$s_!P8v9!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F274b55d3-cc95-4e87-9a30-88bead07882b_1365x1296.png 848w, https://substackcdn.com/image/fetch/$s_!P8v9!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F274b55d3-cc95-4e87-9a30-88bead07882b_1365x1296.png 1272w, https://substackcdn.com/image/fetch/$s_!P8v9!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F274b55d3-cc95-4e87-9a30-88bead07882b_1365x1296.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!P8v9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F274b55d3-cc95-4e87-9a30-88bead07882b_1365x1296.png" width="1365" height="1296" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/274b55d3-cc95-4e87-9a30-88bead07882b_1365x1296.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1296,&quot;width&quot;:1365,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:195531,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/195378990?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F274b55d3-cc95-4e87-9a30-88bead07882b_1365x1296.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!P8v9!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F274b55d3-cc95-4e87-9a30-88bead07882b_1365x1296.png 424w, https://substackcdn.com/image/fetch/$s_!P8v9!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F274b55d3-cc95-4e87-9a30-88bead07882b_1365x1296.png 848w, https://substackcdn.com/image/fetch/$s_!P8v9!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F274b55d3-cc95-4e87-9a30-88bead07882b_1365x1296.png 1272w, https://substackcdn.com/image/fetch/$s_!P8v9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F274b55d3-cc95-4e87-9a30-88bead07882b_1365x1296.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://news.gallup.com/poll/708410/rise-young-men-religiosity-realigns-gender-gaps.aspx">Gallup</a></em></figcaption></figure></div><p>This surge in religion among young men stands in sharp contrast to young women. Just 29% of women ages 18&#8211;29 say religion is &#8220;very important&#8221; in their lives, a -3 percentage point decline since 2023. That leaves a striking 13-point gap between genders. In fact, young adults are now the only age group in which men report higher religious importance than women. This is a clear break from the historical norm, where women at every age have consistently expressed more interest in religion than men. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!LLI9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F585cffc9-f8ff-48c7-be5e-5dc7b89623e7_1392x740.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LLI9!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F585cffc9-f8ff-48c7-be5e-5dc7b89623e7_1392x740.png 424w, https://substackcdn.com/image/fetch/$s_!LLI9!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F585cffc9-f8ff-48c7-be5e-5dc7b89623e7_1392x740.png 848w, https://substackcdn.com/image/fetch/$s_!LLI9!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F585cffc9-f8ff-48c7-be5e-5dc7b89623e7_1392x740.png 1272w, https://substackcdn.com/image/fetch/$s_!LLI9!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F585cffc9-f8ff-48c7-be5e-5dc7b89623e7_1392x740.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!LLI9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F585cffc9-f8ff-48c7-be5e-5dc7b89623e7_1392x740.png" width="1392" height="740" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/585cffc9-f8ff-48c7-be5e-5dc7b89623e7_1392x740.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:740,&quot;width&quot;:1392,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:83299,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/195378990?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F585cffc9-f8ff-48c7-be5e-5dc7b89623e7_1392x740.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!LLI9!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F585cffc9-f8ff-48c7-be5e-5dc7b89623e7_1392x740.png 424w, https://substackcdn.com/image/fetch/$s_!LLI9!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F585cffc9-f8ff-48c7-be5e-5dc7b89623e7_1392x740.png 848w, https://substackcdn.com/image/fetch/$s_!LLI9!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F585cffc9-f8ff-48c7-be5e-5dc7b89623e7_1392x740.png 1272w, https://substackcdn.com/image/fetch/$s_!LLI9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F585cffc9-f8ff-48c7-be5e-5dc7b89623e7_1392x740.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://news.gallup.com/poll/708410/rise-young-men-religiosity-realigns-gender-gaps.aspx">Gallup</a></em></figcaption></figure></div><p>On the ground, churches are reporting a similar shift. <a href="https://www.nytimes.com/2026/03/26/us/catholics-converts.html">Catholic and Orthodox congregations</a> in particular say they are seeing an influx of men in their 20s. Anecdotally, <a href="https://www.washingtonpost.com/style/trends/2026/04/02/catholicism-gen-z/">new converts often point to a desire for community</a>, a search for meaning beyond an increasingly digital world, and inspiration from figures like Charlie Kirk.</p><p>As the example of Kirk may suggest, many of these longings&#8212;for community, direction, inspiration&#8212;come together for young men in Christian Nationalism. A sizable share of young men has shifted toward the Republican Party in recent years, and insistence on religiosity, usually Christianity, is often tied to a conservative identity. (Just as insistence on no religiosity is tied to a progressive identity; see &#8220;<a href="https://www.demographyunplugged.com/p/more-on-the-widening-youth-gender">More on the Widening Youth Gender Divide</a>.&#8221;) In that sense, saying religion is &#8220;very important&#8221; or &#8220;unimportant&#8221; may function less as a reflection of your institutional religious ties and more as a signal of your tribal identity, red zone or blue zone.</p><p>The data from Gallup appears consistent with that interpretation. While the share of young men who say religion is &#8220;very important&#8221; has risen by +14 percentage points, the share attending church at least once a month has increased by just +7 points, to 40%. In other words, the rise in stated belief is outpacing the rise in behavior.</p><p>It also turns out that both young men <em>and young women</em> are attending church somewhat more today (2024-25) than they were a few years ago (2020-21)&#8212;again, about +7% more&#8212;though attendance by all older age groups has declined. While this is mostly among young Republicans, it can also be seen among young Democrats. So there is something of a &#8220;church revival&#8221; among young people across the board. The difference, for young conservative men, is that even those who don&#8217;t go to church embrace the identity shift. It&#8217;s a big deal. It&#8217;s &#8220;very important in my life.&#8221;</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[4th Turning Economy: The Protein Craze ]]></title><description><![CDATA[News: A new report from FMI found that more than 75% of US adults now view meat and poultry as part of a healthy diet.]]></description><link>https://www.demographyunplugged.com/p/4th-turning-economy-the-protein-craze</link><guid isPermaLink="false">https://www.demographyunplugged.com/p/4th-turning-economy-the-protein-craze</guid><dc:creator><![CDATA[Neil Howe]]></dc:creator><pubDate>Thu, 16 Apr 2026 15:58:16 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!YPcB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F004cf259-eeb9-403e-847d-5111f7e60cac_1200x675.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!YPcB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F004cf259-eeb9-403e-847d-5111f7e60cac_1200x675.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!YPcB!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F004cf259-eeb9-403e-847d-5111f7e60cac_1200x675.png 424w, https://substackcdn.com/image/fetch/$s_!YPcB!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F004cf259-eeb9-403e-847d-5111f7e60cac_1200x675.png 848w, https://substackcdn.com/image/fetch/$s_!YPcB!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F004cf259-eeb9-403e-847d-5111f7e60cac_1200x675.png 1272w, https://substackcdn.com/image/fetch/$s_!YPcB!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F004cf259-eeb9-403e-847d-5111f7e60cac_1200x675.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!YPcB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F004cf259-eeb9-403e-847d-5111f7e60cac_1200x675.png" width="1200" height="675" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/004cf259-eeb9-403e-847d-5111f7e60cac_1200x675.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:675,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;Hedgeye - Cartoon of the Day&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Hedgeye - Cartoon of the Day" title="Hedgeye - Cartoon of the Day" srcset="https://substackcdn.com/image/fetch/$s_!YPcB!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F004cf259-eeb9-403e-847d-5111f7e60cac_1200x675.png 424w, https://substackcdn.com/image/fetch/$s_!YPcB!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F004cf259-eeb9-403e-847d-5111f7e60cac_1200x675.png 848w, https://substackcdn.com/image/fetch/$s_!YPcB!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F004cf259-eeb9-403e-847d-5111f7e60cac_1200x675.png 1272w, https://substackcdn.com/image/fetch/$s_!YPcB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F004cf259-eeb9-403e-847d-5111f7e60cac_1200x675.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.demographyunplugged.com/subscribe?"><span>Subscribe now</span></a></p><h4><strong>News:</strong></h4><ul><li><p>A new report from <a href="https://www.fmi.org/newsroom/news-archive/view/2026/03/02/sales-at-record-high--americans-view-meat-as-part-of-a-healthy--balanced-lifestyle">FMI</a> found that more than 75% of US adults now view meat and poultry as part of a healthy diet. That&#8217;s up from 64% in 2020, an +11 percentage point increase. </p></li></ul><h4><strong>Trend:</strong></h4><ul><li><p>Americans are becoming increasingly focused on protein, and this shift is now showing up in policy. <a href="https://www.wsj.com/health/wellness/us-dietary-food-guidelines-trump-rfk-jr-aaf51714">New federal guidelines</a> place greater weight on red meat and dairy whi&#8230;</p></li></ul>
      <p>
          <a href="https://www.demographyunplugged.com/p/4th-turning-economy-the-protein-craze">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[America’s Birth Dearth Deepens]]></title><description><![CDATA[According to the CDC&#8217;s preliminary 2025 birth data, US fertility continues to decline.]]></description><link>https://www.demographyunplugged.com/p/americas-birth-dearth-deepens</link><guid isPermaLink="false">https://www.demographyunplugged.com/p/americas-birth-dearth-deepens</guid><dc:creator><![CDATA[Neil Howe]]></dc:creator><pubDate>Sat, 11 Apr 2026 11:02:45 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!CbIA!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F432d4404-5674-44e7-bbc8-3c8b8a9cce11_1950x1242.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!CbIA!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F432d4404-5674-44e7-bbc8-3c8b8a9cce11_1950x1242.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!CbIA!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F432d4404-5674-44e7-bbc8-3c8b8a9cce11_1950x1242.png 424w, https://substackcdn.com/image/fetch/$s_!CbIA!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F432d4404-5674-44e7-bbc8-3c8b8a9cce11_1950x1242.png 848w, https://substackcdn.com/image/fetch/$s_!CbIA!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F432d4404-5674-44e7-bbc8-3c8b8a9cce11_1950x1242.png 1272w, https://substackcdn.com/image/fetch/$s_!CbIA!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F432d4404-5674-44e7-bbc8-3c8b8a9cce11_1950x1242.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!CbIA!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F432d4404-5674-44e7-bbc8-3c8b8a9cce11_1950x1242.png" width="1456" height="927" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/432d4404-5674-44e7-bbc8-3c8b8a9cce11_1950x1242.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:927,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1260017,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/193830710?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F432d4404-5674-44e7-bbc8-3c8b8a9cce11_1950x1242.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!CbIA!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F432d4404-5674-44e7-bbc8-3c8b8a9cce11_1950x1242.png 424w, https://substackcdn.com/image/fetch/$s_!CbIA!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F432d4404-5674-44e7-bbc8-3c8b8a9cce11_1950x1242.png 848w, https://substackcdn.com/image/fetch/$s_!CbIA!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F432d4404-5674-44e7-bbc8-3c8b8a9cce11_1950x1242.png 1272w, https://substackcdn.com/image/fetch/$s_!CbIA!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F432d4404-5674-44e7-bbc8-3c8b8a9cce11_1950x1242.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>According to the CDC&#8217;s preliminary 2025 birth data, US fertility continues to decline. Births are rising among older women, but falling faster among the young.</p><p>&#8212;<em><a href="https://www.cdc.gov/nchs/data/vsrr/vsrr043.pdf">CDC</a></em></p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.demographyunplugged.com/subscribe?"><span>Subscribe now</span></a></p><p>The US total fertility rate (TFR) fell from 1.599 in 2024 to 1.574 in 2025. That&#8217;s a -1.6% decline and, once again, the lowest reading on record. If you exclude the 2021 blip, the TFR has fallen for the last <em>ten</em> years.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!li1l!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F84765fd5-aea9-4d3f-8446-fa185e80fabb_2614x1442.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!li1l!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F84765fd5-aea9-4d3f-8446-fa185e80fabb_2614x1442.png 424w, https://substackcdn.com/image/fetch/$s_!li1l!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F84765fd5-aea9-4d3f-8446-fa185e80fabb_2614x1442.png 848w, https://substackcdn.com/image/fetch/$s_!li1l!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F84765fd5-aea9-4d3f-8446-fa185e80fabb_2614x1442.png 1272w, https://substackcdn.com/image/fetch/$s_!li1l!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F84765fd5-aea9-4d3f-8446-fa185e80fabb_2614x1442.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!li1l!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F84765fd5-aea9-4d3f-8446-fa185e80fabb_2614x1442.png" width="1456" height="803" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/84765fd5-aea9-4d3f-8446-fa185e80fabb_2614x1442.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:803,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:134482,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/193830710?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F84765fd5-aea9-4d3f-8446-fa185e80fabb_2614x1442.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!li1l!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F84765fd5-aea9-4d3f-8446-fa185e80fabb_2614x1442.png 424w, https://substackcdn.com/image/fetch/$s_!li1l!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F84765fd5-aea9-4d3f-8446-fa185e80fabb_2614x1442.png 848w, https://substackcdn.com/image/fetch/$s_!li1l!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F84765fd5-aea9-4d3f-8446-fa185e80fabb_2614x1442.png 1272w, https://substackcdn.com/image/fetch/$s_!li1l!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F84765fd5-aea9-4d3f-8446-fa185e80fabb_2614x1442.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Let&#8217;s break it down by age. The teen birth rate fell -7.1%, hitting a record low of 11.7 births per 1,000 women. Birth rates among women in their 20s also declined. But for those 30 and older, rates ticked slightly higher.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!6Cb9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f963246-9da5-4024-b2a9-9cfc12eee2f7_2601x1422.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!6Cb9!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f963246-9da5-4024-b2a9-9cfc12eee2f7_2601x1422.png 424w, https://substackcdn.com/image/fetch/$s_!6Cb9!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f963246-9da5-4024-b2a9-9cfc12eee2f7_2601x1422.png 848w, https://substackcdn.com/image/fetch/$s_!6Cb9!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f963246-9da5-4024-b2a9-9cfc12eee2f7_2601x1422.png 1272w, https://substackcdn.com/image/fetch/$s_!6Cb9!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f963246-9da5-4024-b2a9-9cfc12eee2f7_2601x1422.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!6Cb9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f963246-9da5-4024-b2a9-9cfc12eee2f7_2601x1422.png" width="1456" height="796" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9f963246-9da5-4024-b2a9-9cfc12eee2f7_2601x1422.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:796,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:126983,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/193830710?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f963246-9da5-4024-b2a9-9cfc12eee2f7_2601x1422.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!6Cb9!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f963246-9da5-4024-b2a9-9cfc12eee2f7_2601x1422.png 424w, https://substackcdn.com/image/fetch/$s_!6Cb9!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f963246-9da5-4024-b2a9-9cfc12eee2f7_2601x1422.png 848w, https://substackcdn.com/image/fetch/$s_!6Cb9!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f963246-9da5-4024-b2a9-9cfc12eee2f7_2601x1422.png 1272w, https://substackcdn.com/image/fetch/$s_!6Cb9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f963246-9da5-4024-b2a9-9cfc12eee2f7_2601x1422.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>This trend towards older moms has steadily accelerated over the last 30 years. But these gains are not large enough to offset declines among younger women. For an offset to be effective, we would have to see a significant rise in the birth rate of 30-to 34-year-olds. But we aren&#8217;t seeing that. The birth rate for this group is the same in 2025 as it was in 2004. Over age 35, the absolute numbers are simply too small to matter.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!-Sej!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63927264-8110-4951-ae15-9654db626ae4_2612x1419.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!-Sej!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63927264-8110-4951-ae15-9654db626ae4_2612x1419.png 424w, https://substackcdn.com/image/fetch/$s_!-Sej!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63927264-8110-4951-ae15-9654db626ae4_2612x1419.png 848w, https://substackcdn.com/image/fetch/$s_!-Sej!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63927264-8110-4951-ae15-9654db626ae4_2612x1419.png 1272w, https://substackcdn.com/image/fetch/$s_!-Sej!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63927264-8110-4951-ae15-9654db626ae4_2612x1419.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!-Sej!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63927264-8110-4951-ae15-9654db626ae4_2612x1419.png" width="1456" height="791" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/63927264-8110-4951-ae15-9654db626ae4_2612x1419.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:791,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:92483,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/193830710?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63927264-8110-4951-ae15-9654db626ae4_2612x1419.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!-Sej!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63927264-8110-4951-ae15-9654db626ae4_2612x1419.png 424w, https://substackcdn.com/image/fetch/$s_!-Sej!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63927264-8110-4951-ae15-9654db626ae4_2612x1419.png 848w, https://substackcdn.com/image/fetch/$s_!-Sej!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63927264-8110-4951-ae15-9654db626ae4_2612x1419.png 1272w, https://substackcdn.com/image/fetch/$s_!-Sej!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63927264-8110-4951-ae15-9654db626ae4_2612x1419.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>We are currently preparing for our 2026 US Demography Review. And we will provide a more in-depth look at the state of US fertility. Here is a sneak peek: Don&#8217;t expect a birth rebound any time soon. </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[4th Turning Economy: Missile Shortage ]]></title><description><![CDATA[News: According to Bloomberg, the US military is committing nearly its entire stockpile of JASSM-ER cruise missiles to the war with Iran.]]></description><link>https://www.demographyunplugged.com/p/4th-turning-economy-missile-shortage</link><guid isPermaLink="false">https://www.demographyunplugged.com/p/4th-turning-economy-missile-shortage</guid><dc:creator><![CDATA[Neil Howe]]></dc:creator><pubDate>Thu, 09 Apr 2026 16:41:22 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wSj0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1ddb7d8-4b64-477a-9abc-b86eedec8aec_1995x1138.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!wSj0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1ddb7d8-4b64-477a-9abc-b86eedec8aec_1995x1138.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!wSj0!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1ddb7d8-4b64-477a-9abc-b86eedec8aec_1995x1138.png 424w, https://substackcdn.com/image/fetch/$s_!wSj0!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1ddb7d8-4b64-477a-9abc-b86eedec8aec_1995x1138.png 848w, https://substackcdn.com/image/fetch/$s_!wSj0!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1ddb7d8-4b64-477a-9abc-b86eedec8aec_1995x1138.png 1272w, https://substackcdn.com/image/fetch/$s_!wSj0!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1ddb7d8-4b64-477a-9abc-b86eedec8aec_1995x1138.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!wSj0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1ddb7d8-4b64-477a-9abc-b86eedec8aec_1995x1138.png" width="1456" height="831" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e1ddb7d8-4b64-477a-9abc-b86eedec8aec_1995x1138.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:831,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1344306,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/193497146?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1ddb7d8-4b64-477a-9abc-b86eedec8aec_1995x1138.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!wSj0!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1ddb7d8-4b64-477a-9abc-b86eedec8aec_1995x1138.png 424w, https://substackcdn.com/image/fetch/$s_!wSj0!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1ddb7d8-4b64-477a-9abc-b86eedec8aec_1995x1138.png 848w, https://substackcdn.com/image/fetch/$s_!wSj0!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1ddb7d8-4b64-477a-9abc-b86eedec8aec_1995x1138.png 1272w, https://substackcdn.com/image/fetch/$s_!wSj0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1ddb7d8-4b64-477a-9abc-b86eedec8aec_1995x1138.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.demographyunplugged.com/subscribe?"><span>Subscribe now</span></a></p><h4><strong>News:</strong></h4><ul><li><p>According to <a href="https://www.bloomberg.com/news/articles/2026-04-04/us-deploys-bulk-of-stealthy-long-range-missile-for-iran-war">Bloomberg</a>, the US military is committing nearly its entire stockpile of JASSM-ER cruise missiles to the war with Iran. The stealth weapons are being pulled from bases across the US and Pacific. Of the roughly 2,300 prewar stockpile, just 425 will remain available for use outside the Iran conflict.</p></li></ul><h4><strong>Trend:</strong></h4><ul><li><p>The US and its allies are facing &#8230;</p></li></ul>
      <p>
          <a href="https://www.demographyunplugged.com/p/4th-turning-economy-missile-shortage">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[Heavy Social Media Users Hold Darker Political Views]]></title><description><![CDATA[Time spent online is closely tied to how Americans see politics.]]></description><link>https://www.demographyunplugged.com/p/heavy-social-media-users-hold-darker</link><guid isPermaLink="false">https://www.demographyunplugged.com/p/heavy-social-media-users-hold-darker</guid><dc:creator><![CDATA[Neil Howe]]></dc:creator><pubDate>Sat, 04 Apr 2026 11:03:05 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!r-1E!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F48d4923f-3f3e-46fa-88aa-acb5da1a05c7_1998x1134.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!r-1E!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F48d4923f-3f3e-46fa-88aa-acb5da1a05c7_1998x1134.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!r-1E!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F48d4923f-3f3e-46fa-88aa-acb5da1a05c7_1998x1134.png 424w, https://substackcdn.com/image/fetch/$s_!r-1E!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F48d4923f-3f3e-46fa-88aa-acb5da1a05c7_1998x1134.png 848w, https://substackcdn.com/image/fetch/$s_!r-1E!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F48d4923f-3f3e-46fa-88aa-acb5da1a05c7_1998x1134.png 1272w, https://substackcdn.com/image/fetch/$s_!r-1E!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F48d4923f-3f3e-46fa-88aa-acb5da1a05c7_1998x1134.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!r-1E!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F48d4923f-3f3e-46fa-88aa-acb5da1a05c7_1998x1134.png" width="1456" height="826" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/48d4923f-3f3e-46fa-88aa-acb5da1a05c7_1998x1134.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:826,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2316661,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/192874753?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F48d4923f-3f3e-46fa-88aa-acb5da1a05c7_1998x1134.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!r-1E!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F48d4923f-3f3e-46fa-88aa-acb5da1a05c7_1998x1134.png 424w, https://substackcdn.com/image/fetch/$s_!r-1E!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F48d4923f-3f3e-46fa-88aa-acb5da1a05c7_1998x1134.png 848w, https://substackcdn.com/image/fetch/$s_!r-1E!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F48d4923f-3f3e-46fa-88aa-acb5da1a05c7_1998x1134.png 1272w, https://substackcdn.com/image/fetch/$s_!r-1E!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F48d4923f-3f3e-46fa-88aa-acb5da1a05c7_1998x1134.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Time spent online is closely tied to how Americans see politics. The heaviest users consistently express the most hardline views.</p><p>&#8212;<em><a href="https://kettering.org/most-americans-say-the-peoples-role-in-democracy-is-failing-but-civic-education-and-community-ties-offer-a-way-forward-kettering-gallup-study-finds/">The Kettering Foundation</a></em></p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.demographyunplugged.com/subscribe?"><span>Subscribe now</span></a></p><p>According to a joint survey by the Kettering Foundation and Gallup, heavy social media use is associated with a darker and more extreme political outlook. </p><p>The divide is most visible in views on democracy. Among adults who spend an hour or less per day on social media, 73% say democracy is the best form of government. But among those who scroll for five or more hours, only 57% say the same. That&#8217;s a whopping 16 percentage point difference.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Jkqa!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9addd870-5c90-4efe-ae60-5f2dff485f18_1671x972.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Jkqa!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9addd870-5c90-4efe-ae60-5f2dff485f18_1671x972.png 424w, https://substackcdn.com/image/fetch/$s_!Jkqa!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9addd870-5c90-4efe-ae60-5f2dff485f18_1671x972.png 848w, https://substackcdn.com/image/fetch/$s_!Jkqa!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9addd870-5c90-4efe-ae60-5f2dff485f18_1671x972.png 1272w, https://substackcdn.com/image/fetch/$s_!Jkqa!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9addd870-5c90-4efe-ae60-5f2dff485f18_1671x972.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Jkqa!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9addd870-5c90-4efe-ae60-5f2dff485f18_1671x972.png" width="1456" height="847" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9addd870-5c90-4efe-ae60-5f2dff485f18_1671x972.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:847,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:42434,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/192874753?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9addd870-5c90-4efe-ae60-5f2dff485f18_1671x972.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Jkqa!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9addd870-5c90-4efe-ae60-5f2dff485f18_1671x972.png 424w, https://substackcdn.com/image/fetch/$s_!Jkqa!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9addd870-5c90-4efe-ae60-5f2dff485f18_1671x972.png 848w, https://substackcdn.com/image/fetch/$s_!Jkqa!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9addd870-5c90-4efe-ae60-5f2dff485f18_1671x972.png 1272w, https://substackcdn.com/image/fetch/$s_!Jkqa!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9addd870-5c90-4efe-ae60-5f2dff485f18_1671x972.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://kettering.org/most-americans-say-the-peoples-role-in-democracy-is-failing-but-civic-education-and-community-ties-offer-a-way-forward-kettering-gallup-study-finds/">The Kettering Foundation</a></em></figcaption></figure></div><p>Heavy social media usage is also linked to greater tribalism. Just 21% of light users say they find it hard to get along with people who don&#8217;t share their beliefs, compared with 29% of heavy users. That&#8217;s an 8-point gap.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!KAX8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21c78e2-4fd5-4572-830b-dd0e8e3c5937_1676x976.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!KAX8!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21c78e2-4fd5-4572-830b-dd0e8e3c5937_1676x976.png 424w, https://substackcdn.com/image/fetch/$s_!KAX8!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21c78e2-4fd5-4572-830b-dd0e8e3c5937_1676x976.png 848w, https://substackcdn.com/image/fetch/$s_!KAX8!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21c78e2-4fd5-4572-830b-dd0e8e3c5937_1676x976.png 1272w, https://substackcdn.com/image/fetch/$s_!KAX8!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21c78e2-4fd5-4572-830b-dd0e8e3c5937_1676x976.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!KAX8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21c78e2-4fd5-4572-830b-dd0e8e3c5937_1676x976.png" width="1456" height="848" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f21c78e2-4fd5-4572-830b-dd0e8e3c5937_1676x976.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:848,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:42668,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/192874753?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21c78e2-4fd5-4572-830b-dd0e8e3c5937_1676x976.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!KAX8!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21c78e2-4fd5-4572-830b-dd0e8e3c5937_1676x976.png 424w, https://substackcdn.com/image/fetch/$s_!KAX8!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21c78e2-4fd5-4572-830b-dd0e8e3c5937_1676x976.png 848w, https://substackcdn.com/image/fetch/$s_!KAX8!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21c78e2-4fd5-4572-830b-dd0e8e3c5937_1676x976.png 1272w, https://substackcdn.com/image/fetch/$s_!KAX8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff21c78e2-4fd5-4572-830b-dd0e8e3c5937_1676x976.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://kettering.org/most-americans-say-the-peoples-role-in-democracy-is-failing-but-civic-education-and-community-ties-offer-a-way-forward-kettering-gallup-study-finds/">The Kettering Foundation</a></em></figcaption></figure></div><p>Most striking is the split in attitudes toward political violence. Only 9% of light users say it is sometimes acceptable to use violence to achieve political goals, versus 22% of heavy users. That&#8217;s a 13-point difference. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!gTAt!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe14552af-e327-4b73-8a62-e9c51fcf405e_1689x965.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!gTAt!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe14552af-e327-4b73-8a62-e9c51fcf405e_1689x965.png 424w, https://substackcdn.com/image/fetch/$s_!gTAt!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe14552af-e327-4b73-8a62-e9c51fcf405e_1689x965.png 848w, https://substackcdn.com/image/fetch/$s_!gTAt!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe14552af-e327-4b73-8a62-e9c51fcf405e_1689x965.png 1272w, https://substackcdn.com/image/fetch/$s_!gTAt!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe14552af-e327-4b73-8a62-e9c51fcf405e_1689x965.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!gTAt!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe14552af-e327-4b73-8a62-e9c51fcf405e_1689x965.png" width="1456" height="832" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e14552af-e327-4b73-8a62-e9c51fcf405e_1689x965.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:832,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:40655,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/192874753?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe14552af-e327-4b73-8a62-e9c51fcf405e_1689x965.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!gTAt!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe14552af-e327-4b73-8a62-e9c51fcf405e_1689x965.png 424w, https://substackcdn.com/image/fetch/$s_!gTAt!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe14552af-e327-4b73-8a62-e9c51fcf405e_1689x965.png 848w, https://substackcdn.com/image/fetch/$s_!gTAt!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe14552af-e327-4b73-8a62-e9c51fcf405e_1689x965.png 1272w, https://substackcdn.com/image/fetch/$s_!gTAt!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe14552af-e327-4b73-8a62-e9c51fcf405e_1689x965.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://kettering.org/most-americans-say-the-peoples-role-in-democracy-is-failing-but-civic-education-and-community-ties-offer-a-way-forward-kettering-gallup-study-finds/">The Kettering Foundation</a></em></figcaption></figure></div><p>What explains these results? In part, it&#8217;s generational membership. Time spent on social media is a proxy forage. While this survey doesn&#8217;t provide crosstabs, we can assume heavy social media users skew young, while light users skew older. And these same divides show up consistently in age-based surveys.</p><p>In 2024, we highlighted a poll that found 42% of Americans ages 18&#8211;29 agreed that the country may need to resort to violence to get back on track, compared with just 11% of those 60+. (See &#8220;<a href="https://www.demographyunplugged.com/p/a-bleeding-ear-a-fist-pump-an-exit?utm_source=publication-search">A Bleeding Ear, a Fist Pump, an Exit Post... and the Triumph of Populism</a><strong><a href="https://www.demographyunplugged.com/p/a-bleeding-ear-a-fist-pump-an-exit?utm_source=publication-search">.</a>&#8221;)</strong> And a <a href="https://manhattan.institute/article/the-new-gop-survey-analysis-of-americans-overall-todays-republican-coalition-and-the-minorities-of-maga">2025 survey by the Manhattan Institute</a> found that young people across both parties are more likely to endorse conspiracy theories, acknowledge racist views, and express negative attitudes toward minority religions.</p><p>Nevertheless, it&#8217;s easy to see how heavy social media use could reinforce more extreme views across all age groups. A small, highly vocal minority drives most online political content, and users tend to follow people they already agree with. The more time spent in that echo chamber, the more those views can harden. (See &#8220;<a href="https://www.demographyunplugged.com/p/whos-writing-all-those-tweets-16455?utm_source=publication-search">Who&#8217;s Writing All Those Tweets?</a>&#8221;)</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[4th Turning Economy: ARKK ETF Tumbles]]></title><description><![CDATA[News: Since October 8, 2025, Cathie Wood&#8217;s ARK Innovation ETF ($ARKK) has declined by over -25%.]]></description><link>https://www.demographyunplugged.com/p/4th-turning-economy-arkk-etf-tumbles</link><guid isPermaLink="false">https://www.demographyunplugged.com/p/4th-turning-economy-arkk-etf-tumbles</guid><dc:creator><![CDATA[Neil Howe]]></dc:creator><pubDate>Wed, 01 Apr 2026 16:31:34 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!FTtw!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feee505e9-7265-473f-a77e-8a91bb999174_2022x1143.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!FTtw!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feee505e9-7265-473f-a77e-8a91bb999174_2022x1143.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!FTtw!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feee505e9-7265-473f-a77e-8a91bb999174_2022x1143.png 424w, https://substackcdn.com/image/fetch/$s_!FTtw!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feee505e9-7265-473f-a77e-8a91bb999174_2022x1143.png 848w, https://substackcdn.com/image/fetch/$s_!FTtw!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feee505e9-7265-473f-a77e-8a91bb999174_2022x1143.png 1272w, https://substackcdn.com/image/fetch/$s_!FTtw!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feee505e9-7265-473f-a77e-8a91bb999174_2022x1143.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!FTtw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feee505e9-7265-473f-a77e-8a91bb999174_2022x1143.png" width="1456" height="823" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/eee505e9-7265-473f-a77e-8a91bb999174_2022x1143.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:823,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1620294,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/192639377?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feee505e9-7265-473f-a77e-8a91bb999174_2022x1143.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!FTtw!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feee505e9-7265-473f-a77e-8a91bb999174_2022x1143.png 424w, https://substackcdn.com/image/fetch/$s_!FTtw!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feee505e9-7265-473f-a77e-8a91bb999174_2022x1143.png 848w, https://substackcdn.com/image/fetch/$s_!FTtw!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feee505e9-7265-473f-a77e-8a91bb999174_2022x1143.png 1272w, https://substackcdn.com/image/fetch/$s_!FTtw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feee505e9-7265-473f-a77e-8a91bb999174_2022x1143.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.demographyunplugged.com/subscribe?"><span>Subscribe now</span></a></p><h4><strong>News:</strong></h4><ul><li><p>Since October 8, 2025, Cathie Wood&#8217;s <a href="https://www.ark-funds.com/funds/arkk">ARK Innovation ETF ($ARKK)</a> has declined by over -25%. </p></li></ul>
      <p>
          <a href="https://www.demographyunplugged.com/p/4th-turning-economy-arkk-etf-tumbles">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[The Anglosphere Happiness Recession]]></title><description><![CDATA[The world is getting happier, but not the English-speaking world.]]></description><link>https://www.demographyunplugged.com/p/the-anglosphere-happiness-recession</link><guid isPermaLink="false">https://www.demographyunplugged.com/p/the-anglosphere-happiness-recession</guid><dc:creator><![CDATA[Neil Howe]]></dc:creator><pubDate>Sun, 29 Mar 2026 11:02:59 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!b2RU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd874fc74-53a3-47ba-9be6-a14c91e8a9df_2016x1145.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!b2RU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd874fc74-53a3-47ba-9be6-a14c91e8a9df_2016x1145.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!b2RU!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd874fc74-53a3-47ba-9be6-a14c91e8a9df_2016x1145.png 424w, https://substackcdn.com/image/fetch/$s_!b2RU!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd874fc74-53a3-47ba-9be6-a14c91e8a9df_2016x1145.png 848w, https://substackcdn.com/image/fetch/$s_!b2RU!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd874fc74-53a3-47ba-9be6-a14c91e8a9df_2016x1145.png 1272w, https://substackcdn.com/image/fetch/$s_!b2RU!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd874fc74-53a3-47ba-9be6-a14c91e8a9df_2016x1145.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!b2RU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd874fc74-53a3-47ba-9be6-a14c91e8a9df_2016x1145.png" width="1456" height="827" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d874fc74-53a3-47ba-9be6-a14c91e8a9df_2016x1145.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:827,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2140868,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/192342688?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd874fc74-53a3-47ba-9be6-a14c91e8a9df_2016x1145.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!b2RU!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd874fc74-53a3-47ba-9be6-a14c91e8a9df_2016x1145.png 424w, https://substackcdn.com/image/fetch/$s_!b2RU!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd874fc74-53a3-47ba-9be6-a14c91e8a9df_2016x1145.png 848w, https://substackcdn.com/image/fetch/$s_!b2RU!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd874fc74-53a3-47ba-9be6-a14c91e8a9df_2016x1145.png 1272w, https://substackcdn.com/image/fetch/$s_!b2RU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd874fc74-53a3-47ba-9be6-a14c91e8a9df_2016x1145.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>The world is getting happier, but not the English-speaking world. While global life satisfaction has improved, the Anglosphere is falling behind due to rising pessimism among younger generations.</p><p>&#8212;<em><a href="https://news.gallup.com/poll/703052/happiness-rankings-show-stability-change.aspx">Gallup</a></em></p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.demographyunplugged.com/subscribe?"><span>Subscribe now</span></a></p><p>Gallup has just released its <a href="https://www.gallup.com/analytics/349487/world-happiness-report.aspx">2026 World Happiness Report</a>. The global survey asks over 1K respondents from each country to rank their lives, where zero equals the worst possible life, and ten equals the best. These scores are averaged over the last three years.</p><p>For the second consecutive year, <a href="https://www.economist.com/graphic-detail/2026/03/19/the-anglosphere-is-increasingly-miserable">no English-speaking country ranked among the world&#8217;s 10 happiest nations</a>. New Zealand placed 11th, Australia 15th, the US 23rd, Canada 25th, and the UK 29th. The US now sits between Saudi Arabia (22nd) and Poland (24th). The top rankings continue to be dominated by Nordic countries, with Finland once again claiming the No. 1 spot.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!dy0o!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe8c7c0d1-8cff-48dd-870d-4c07c638d3af_1629x1242.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!dy0o!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe8c7c0d1-8cff-48dd-870d-4c07c638d3af_1629x1242.png 424w, https://substackcdn.com/image/fetch/$s_!dy0o!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe8c7c0d1-8cff-48dd-870d-4c07c638d3af_1629x1242.png 848w, https://substackcdn.com/image/fetch/$s_!dy0o!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe8c7c0d1-8cff-48dd-870d-4c07c638d3af_1629x1242.png 1272w, https://substackcdn.com/image/fetch/$s_!dy0o!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe8c7c0d1-8cff-48dd-870d-4c07c638d3af_1629x1242.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!dy0o!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe8c7c0d1-8cff-48dd-870d-4c07c638d3af_1629x1242.png" width="1456" height="1110" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e8c7c0d1-8cff-48dd-870d-4c07c638d3af_1629x1242.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1110,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:523239,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/192342688?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe8c7c0d1-8cff-48dd-870d-4c07c638d3af_1629x1242.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!dy0o!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe8c7c0d1-8cff-48dd-870d-4c07c638d3af_1629x1242.png 424w, https://substackcdn.com/image/fetch/$s_!dy0o!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe8c7c0d1-8cff-48dd-870d-4c07c638d3af_1629x1242.png 848w, https://substackcdn.com/image/fetch/$s_!dy0o!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe8c7c0d1-8cff-48dd-870d-4c07c638d3af_1629x1242.png 1272w, https://substackcdn.com/image/fetch/$s_!dy0o!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe8c7c0d1-8cff-48dd-870d-4c07c638d3af_1629x1242.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://www.economist.com/graphic-detail/2026/03/19/the-anglosphere-is-increasingly-miserable">The Economist</a></em></figcaption></figure></div><p>Since 2012, the global average happiness score has increased by +4.33 percentage points. In contrast, the Anglosphere has moved in the opposite direction, with an average decline of &#8722;5.08 points: the UK (&#8722;2.8), New Zealand (&#8722;3.1), the US (&#8722;3.8), Australia (&#8722;5.9), and Canada (&#8722;9.8).</p><p>This decline in Anglosphere life satisfaction is concentrated among younger generations. Among those under 25, the six largest declines in happiness since 2011 have all occurred in English-speaking countries.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Bs28!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68d4481f-698b-453f-ba25-e87e340cd8b1_1685x1581.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Bs28!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68d4481f-698b-453f-ba25-e87e340cd8b1_1685x1581.png 424w, https://substackcdn.com/image/fetch/$s_!Bs28!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68d4481f-698b-453f-ba25-e87e340cd8b1_1685x1581.png 848w, https://substackcdn.com/image/fetch/$s_!Bs28!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68d4481f-698b-453f-ba25-e87e340cd8b1_1685x1581.png 1272w, https://substackcdn.com/image/fetch/$s_!Bs28!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68d4481f-698b-453f-ba25-e87e340cd8b1_1685x1581.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Bs28!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68d4481f-698b-453f-ba25-e87e340cd8b1_1685x1581.png" width="1456" height="1366" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/68d4481f-698b-453f-ba25-e87e340cd8b1_1685x1581.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1366,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:200273,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/192342688?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68d4481f-698b-453f-ba25-e87e340cd8b1_1685x1581.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Bs28!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68d4481f-698b-453f-ba25-e87e340cd8b1_1685x1581.png 424w, https://substackcdn.com/image/fetch/$s_!Bs28!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68d4481f-698b-453f-ba25-e87e340cd8b1_1685x1581.png 848w, https://substackcdn.com/image/fetch/$s_!Bs28!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68d4481f-698b-453f-ba25-e87e340cd8b1_1685x1581.png 1272w, https://substackcdn.com/image/fetch/$s_!Bs28!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68d4481f-698b-453f-ba25-e87e340cd8b1_1685x1581.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://www.economist.com/graphic-detail/2026/03/19/the-anglosphere-is-increasingly-miserable">The Economist</a></em></figcaption></figure></div><p>We&#8217;ve written extensively about the worsening mental health of young Americans. But this isn&#8217;t just a US story. <a href="https://www.ft.com/content/44a7927b-66d7-4321-8425-08ed162a3994?syn-25a6b1a6=1">Other surveys</a> show that young people across the Anglosphere are reporting lower life satisfaction and growing distrust in institutions. And ultimately, this shift is fueling the rise of populist movements across these nations. (See &#8220;<a href="https://www.demographyunplugged.com/p/generation-hopeless-the-despair-of?utm_source=publication-search">Generation Hopeless: The Despair of Young Americans</a>&#8221; and &#8220;<a href="https://www.demographyunplugged.com/p/global-millennials-down-on-democracy-and-15767">Global Millennials: Down on Democracy and Drawn to Populism</a>.&#8221;) </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[4th Turning Economy: The Helium Squeeze]]></title><description><![CDATA[News: Since March 2, QatarEnergy has indefinitely halted helium and LNG production at Ras Laffan Industrial City.]]></description><link>https://www.demographyunplugged.com/p/4th-turning-economy-the-helium-squeeze</link><guid isPermaLink="false">https://www.demographyunplugged.com/p/4th-turning-economy-the-helium-squeeze</guid><dc:creator><![CDATA[Neil Howe]]></dc:creator><pubDate>Wed, 25 Mar 2026 17:51:20 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!59xw!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1eaeff3-290c-43aa-b91e-c6409716cfb9_2007x1138.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!59xw!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1eaeff3-290c-43aa-b91e-c6409716cfb9_2007x1138.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!59xw!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1eaeff3-290c-43aa-b91e-c6409716cfb9_2007x1138.png 424w, https://substackcdn.com/image/fetch/$s_!59xw!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1eaeff3-290c-43aa-b91e-c6409716cfb9_2007x1138.png 848w, https://substackcdn.com/image/fetch/$s_!59xw!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1eaeff3-290c-43aa-b91e-c6409716cfb9_2007x1138.png 1272w, https://substackcdn.com/image/fetch/$s_!59xw!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1eaeff3-290c-43aa-b91e-c6409716cfb9_2007x1138.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!59xw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1eaeff3-290c-43aa-b91e-c6409716cfb9_2007x1138.png" width="1456" height="826" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b1eaeff3-290c-43aa-b91e-c6409716cfb9_2007x1138.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:826,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1696095,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/191899064?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1eaeff3-290c-43aa-b91e-c6409716cfb9_2007x1138.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!59xw!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1eaeff3-290c-43aa-b91e-c6409716cfb9_2007x1138.png 424w, https://substackcdn.com/image/fetch/$s_!59xw!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1eaeff3-290c-43aa-b91e-c6409716cfb9_2007x1138.png 848w, https://substackcdn.com/image/fetch/$s_!59xw!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1eaeff3-290c-43aa-b91e-c6409716cfb9_2007x1138.png 1272w, https://substackcdn.com/image/fetch/$s_!59xw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1eaeff3-290c-43aa-b91e-c6409716cfb9_2007x1138.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.demographyunplugged.com/subscribe?"><span>Subscribe now</span></a></p><h4><strong>News:</strong></h4><ul><li><p>Since March 2, QatarEnergy has indefinitely halted helium and LNG production at Ras Laffan Industrial City. Even after the war, Qatar said <a href="https://apnews.com/article/iran-chips-semiconductor-helium-exports-war-fe934332f7c83bb722ca87db22cd57d0">annual helium exports will be reduced by -14%</a> over the next 3-5 years until <a href="https://www.reuters.com/business/energy/iran-attack-damage-wipes-out-17-qatars-lng-capacity-three-five-years-qatarenergy-2026-03-19/">facilities are repaired</a>.</p></li></ul><h4><strong>Trend:</strong></h4><ul><li><p>Helium is one of several resources now under pressure due to the war in the Gulf. Qatar accounts for roug&#8230;</p></li></ul>
      <p>
          <a href="https://www.demographyunplugged.com/p/4th-turning-economy-the-helium-squeeze">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[Younger Generations Are Betting on Riskier Assets]]></title><description><![CDATA[From crypto to prediction markets, young Americans are embracing higher-risk bets.]]></description><link>https://www.demographyunplugged.com/p/younger-generations-are-betting-on</link><guid isPermaLink="false">https://www.demographyunplugged.com/p/younger-generations-are-betting-on</guid><dc:creator><![CDATA[Neil Howe]]></dc:creator><pubDate>Sun, 22 Mar 2026 11:01:34 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!aDmI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90345de4-07a6-4f90-ba9f-a3a80e393690_1977x1131.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!aDmI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90345de4-07a6-4f90-ba9f-a3a80e393690_1977x1131.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!aDmI!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90345de4-07a6-4f90-ba9f-a3a80e393690_1977x1131.png 424w, https://substackcdn.com/image/fetch/$s_!aDmI!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90345de4-07a6-4f90-ba9f-a3a80e393690_1977x1131.png 848w, https://substackcdn.com/image/fetch/$s_!aDmI!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90345de4-07a6-4f90-ba9f-a3a80e393690_1977x1131.png 1272w, https://substackcdn.com/image/fetch/$s_!aDmI!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90345de4-07a6-4f90-ba9f-a3a80e393690_1977x1131.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!aDmI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90345de4-07a6-4f90-ba9f-a3a80e393690_1977x1131.png" width="1456" height="833" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/90345de4-07a6-4f90-ba9f-a3a80e393690_1977x1131.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:833,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1613881,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/191412681?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90345de4-07a6-4f90-ba9f-a3a80e393690_1977x1131.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!aDmI!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90345de4-07a6-4f90-ba9f-a3a80e393690_1977x1131.png 424w, https://substackcdn.com/image/fetch/$s_!aDmI!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90345de4-07a6-4f90-ba9f-a3a80e393690_1977x1131.png 848w, https://substackcdn.com/image/fetch/$s_!aDmI!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90345de4-07a6-4f90-ba9f-a3a80e393690_1977x1131.png 1272w, https://substackcdn.com/image/fetch/$s_!aDmI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90345de4-07a6-4f90-ba9f-a3a80e393690_1977x1131.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>From crypto to prediction markets, young Americans are embracing higher-risk bets. Behind the shift is a growing belief that the old playbook no longer works.</p><p>&#8212;<em><a href="https://news.northwesternmutual.com/planning-and-progress-study-2026">Northwestern Mutual</a></em></p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.demographyunplugged.com/subscribe?"><span>Subscribe now</span></a></p><p>According to a new survey by Northwestern Mutual, young adults are far more likely to dabble in speculative assets than older generations. For example, 35% of Millennials and 32% of Homelanders are invested in crypto or plan to do so in 2026, compared with 24% of all adults. That&#8217;s a gap of +11 and +8 percentage points, respectively. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!zv8G!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F636c78ef-6786-4be3-82c9-488d1da8e016_1626x976.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!zv8G!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F636c78ef-6786-4be3-82c9-488d1da8e016_1626x976.png 424w, https://substackcdn.com/image/fetch/$s_!zv8G!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F636c78ef-6786-4be3-82c9-488d1da8e016_1626x976.png 848w, https://substackcdn.com/image/fetch/$s_!zv8G!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F636c78ef-6786-4be3-82c9-488d1da8e016_1626x976.png 1272w, https://substackcdn.com/image/fetch/$s_!zv8G!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F636c78ef-6786-4be3-82c9-488d1da8e016_1626x976.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!zv8G!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F636c78ef-6786-4be3-82c9-488d1da8e016_1626x976.png" width="1456" height="874" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/636c78ef-6786-4be3-82c9-488d1da8e016_1626x976.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:874,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:38726,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/191412681?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F636c78ef-6786-4be3-82c9-488d1da8e016_1626x976.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!zv8G!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F636c78ef-6786-4be3-82c9-488d1da8e016_1626x976.png 424w, https://substackcdn.com/image/fetch/$s_!zv8G!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F636c78ef-6786-4be3-82c9-488d1da8e016_1626x976.png 848w, https://substackcdn.com/image/fetch/$s_!zv8G!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F636c78ef-6786-4be3-82c9-488d1da8e016_1626x976.png 1272w, https://substackcdn.com/image/fetch/$s_!zv8G!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F636c78ef-6786-4be3-82c9-488d1da8e016_1626x976.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: Hedgeye; <em><a href="https://news.northwesternmutual.com/planning-and-progress-study-2026">Northwestern Mutual</a></em></figcaption></figure></div><p>The gap is even larger in sports betting and prediction markets. Some 32% of Homelanders participate, compared with 17% of all US adults. That&#8217;s a difference of +15 percentage points. And that gap may be widening.</p><p>Prediction markets are dominated by young men, but <a href="https://www.wsj.com/business/media/kalshi-says-it-channels-the-wisdom-of-crowds-it-just-needs-more-women-fb11f3cd?gaa_at=eafs&amp;gaa_n=AWEtsqcFHm8HYbayjqm-900ZZ1x5QLP1D8ytsVZiGJzCun-YAFzd9VFYIYvhQFBKeN8%3D&amp;gaa_ts=69bb16ab&amp;gaa_sig=7yVfgdqQcEj4RD07LuoC69zmWQ0qe48s4i-A_7qYC4rUtzMVSh4_zCnmgWzHlZxANOhyxvtfo12wrirgtxXR3w%3D%3D">companies are working to broaden their appeal</a>. To attract young women, platforms are increasingly offering bets tied to pop culture, from music charts to reality TV outcomes. The strategy appears to be working. Over the past 10 months, Kalshi has doubled its share of female users from 13% to 26%.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!REL_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F537c69b2-1d2b-4639-9cb4-b896882f58c5_1622x1055.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!REL_!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F537c69b2-1d2b-4639-9cb4-b896882f58c5_1622x1055.png 424w, https://substackcdn.com/image/fetch/$s_!REL_!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F537c69b2-1d2b-4639-9cb4-b896882f58c5_1622x1055.png 848w, https://substackcdn.com/image/fetch/$s_!REL_!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F537c69b2-1d2b-4639-9cb4-b896882f58c5_1622x1055.png 1272w, https://substackcdn.com/image/fetch/$s_!REL_!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F537c69b2-1d2b-4639-9cb4-b896882f58c5_1622x1055.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!REL_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F537c69b2-1d2b-4639-9cb4-b896882f58c5_1622x1055.png" width="1456" height="947" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/537c69b2-1d2b-4639-9cb4-b896882f58c5_1622x1055.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:947,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:43841,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/191412681?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F537c69b2-1d2b-4639-9cb4-b896882f58c5_1622x1055.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!REL_!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F537c69b2-1d2b-4639-9cb4-b896882f58c5_1622x1055.png 424w, https://substackcdn.com/image/fetch/$s_!REL_!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F537c69b2-1d2b-4639-9cb4-b896882f58c5_1622x1055.png 848w, https://substackcdn.com/image/fetch/$s_!REL_!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F537c69b2-1d2b-4639-9cb4-b896882f58c5_1622x1055.png 1272w, https://substackcdn.com/image/fetch/$s_!REL_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F537c69b2-1d2b-4639-9cb4-b896882f58c5_1622x1055.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: Hedgeye: <em><a href="https://news.northwesternmutual.com/planning-and-progress-study-2026">Northwestern Mutual</a></em></figcaption></figure></div><p>At first glance, these results may seem surprising. Millennials and Homelanders are known for their risk aversion. So why are they investing in high-risk assets? <em>They do not view these bets as random lottery tickets</em>. Instead, armed with data, algorithms, and their own intuition, many believe they can beat the system. (See &#8220;<a href="https://www.demographyunplugged.com/p/sports-betting-on-rise-16285?utm_source=publication-search">Sports Betting on the Rise</a>.&#8221;) </p><p>That confidence may fade with experience. Early signs are already visible in sports gambling. While young men are the most likely to place bets, they have also recorded the largest increase in concern about its effect on society and on their own emotional health. This likely reflects their more direct exposure to the downsides. (See &#8220;<a href="https://www.demographyunplugged.com/p/the-sports-betting-backlash-has-begun?utm_source=publication-search">The Sports Betting Backlash Has Begun</a>.&#8221;) </p>]]></content:encoded></item><item><title><![CDATA[4th Turning Economy: Nicotine Pouches ]]></title><description><![CDATA[News: In 2025, Philip Morris International (PM) shipped 794 million cans of Zyn nicotine pouches in the United States.]]></description><link>https://www.demographyunplugged.com/p/4th-turning-economy-nicotine-pouches</link><guid isPermaLink="false">https://www.demographyunplugged.com/p/4th-turning-economy-nicotine-pouches</guid><dc:creator><![CDATA[Neil Howe]]></dc:creator><pubDate>Thu, 19 Mar 2026 17:52:03 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!0-w0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd22ba1bb-ee5e-469b-ad30-d153fa6a1940_1254x836.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!0-w0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd22ba1bb-ee5e-469b-ad30-d153fa6a1940_1254x836.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!0-w0!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd22ba1bb-ee5e-469b-ad30-d153fa6a1940_1254x836.jpeg 424w, https://substackcdn.com/image/fetch/$s_!0-w0!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd22ba1bb-ee5e-469b-ad30-d153fa6a1940_1254x836.jpeg 848w, https://substackcdn.com/image/fetch/$s_!0-w0!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd22ba1bb-ee5e-469b-ad30-d153fa6a1940_1254x836.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!0-w0!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd22ba1bb-ee5e-469b-ad30-d153fa6a1940_1254x836.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!0-w0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd22ba1bb-ee5e-469b-ad30-d153fa6a1940_1254x836.jpeg" width="1254" height="836" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d22ba1bb-ee5e-469b-ad30-d153fa6a1940_1254x836.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:836,&quot;width&quot;:1254,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:326318,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/187668599?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd22ba1bb-ee5e-469b-ad30-d153fa6a1940_1254x836.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!0-w0!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd22ba1bb-ee5e-469b-ad30-d153fa6a1940_1254x836.jpeg 424w, https://substackcdn.com/image/fetch/$s_!0-w0!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd22ba1bb-ee5e-469b-ad30-d153fa6a1940_1254x836.jpeg 848w, https://substackcdn.com/image/fetch/$s_!0-w0!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd22ba1bb-ee5e-469b-ad30-d153fa6a1940_1254x836.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!0-w0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd22ba1bb-ee5e-469b-ad30-d153fa6a1940_1254x836.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Image from <a href="https://www.istockphoto.com/photo/caucasian-person-holds-snus-tobacco-pouch-over-black-background-copy-space-gm1254873488-366936672?is_video=false">iStock</a></figcaption></figure></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.demographyunplugged.com/subscribe?"><span>Subscribe now</span></a></p><h4><strong>News:</strong></h4><ul><li><p>In 2025, Philip Morris International (PM) <a href="https://www.pmi.com/investor-relations/press-releases-and-events/press-releases-overview/press-release-details/?newsId=29566">shipped 794 million cans of Zyn nicotine pouches</a> in the United States. That&#8217;s a whopping +37% YoY increase. </p></li></ul><h4><strong>Trend:</strong></h4><ul><li><p>Nicotine pouches have surged in popularity as consumers look for alternatives to traditional smoking. These smokeless, tobacco-free products deliver nicotine discreetly through &#8230;</p></li></ul>
      <p>
          <a href="https://www.demographyunplugged.com/p/4th-turning-economy-nicotine-pouches">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[Hollywood’s Biggest Flop: Movie Theaters]]></title><description><![CDATA[Movie theater revenue and attendance remain stuck below pre-pandemic levels.]]></description><link>https://www.demographyunplugged.com/p/hollywoods-biggest-flop-movie-theaters</link><guid isPermaLink="false">https://www.demographyunplugged.com/p/hollywoods-biggest-flop-movie-theaters</guid><dc:creator><![CDATA[Neil Howe]]></dc:creator><pubDate>Sun, 15 Mar 2026 17:26:31 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!0g6Y!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73d0d684-e99d-485d-a833-dcd58bdd9220_1955x1143.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!0g6Y!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73d0d684-e99d-485d-a833-dcd58bdd9220_1955x1143.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!0g6Y!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73d0d684-e99d-485d-a833-dcd58bdd9220_1955x1143.png 424w, https://substackcdn.com/image/fetch/$s_!0g6Y!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73d0d684-e99d-485d-a833-dcd58bdd9220_1955x1143.png 848w, https://substackcdn.com/image/fetch/$s_!0g6Y!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73d0d684-e99d-485d-a833-dcd58bdd9220_1955x1143.png 1272w, https://substackcdn.com/image/fetch/$s_!0g6Y!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73d0d684-e99d-485d-a833-dcd58bdd9220_1955x1143.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!0g6Y!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73d0d684-e99d-485d-a833-dcd58bdd9220_1955x1143.png" width="1456" height="851" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/73d0d684-e99d-485d-a833-dcd58bdd9220_1955x1143.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:851,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3037820,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/190865025?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73d0d684-e99d-485d-a833-dcd58bdd9220_1955x1143.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!0g6Y!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73d0d684-e99d-485d-a833-dcd58bdd9220_1955x1143.png 424w, https://substackcdn.com/image/fetch/$s_!0g6Y!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73d0d684-e99d-485d-a833-dcd58bdd9220_1955x1143.png 848w, https://substackcdn.com/image/fetch/$s_!0g6Y!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73d0d684-e99d-485d-a833-dcd58bdd9220_1955x1143.png 1272w, https://substackcdn.com/image/fetch/$s_!0g6Y!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73d0d684-e99d-485d-a833-dcd58bdd9220_1955x1143.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Movie theater revenue and attendance remain stuck below pre-pandemic levels. In the streaming era, audiences increasingly prefer the couch to the cinema.</p><p>&#8212;<em><a href="https://www.pewresearch.org/short-reads/2026/03/06/as-the-academy-awards-approach-a-look-at-moviegoing-habits-in-the-united-states/?cb_viewport=tablet">Pew Research Center</a></em></p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.demographyunplugged.com/subscribe?"><span>Subscribe now</span></a></p><p>The 2026 Academy Awards are Sunday night. But behind Hollywood&#8217;s biggest celebration lies an uncomfortable reality: The movie theater business is in steep decline.</p><p>Nearly six years after the pandemic, theaters remain a shadow of their former selves. In 2025, the <a href="https://www.axios.com/2026/01/02/domestic-box-office-2025-movie-theaters">domestic box office totaled just $8.6 billion</a>, down -3% from 2023 and -24% from 2019.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!aPuG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cd416e4-9fa7-4085-a114-2dcbce2e19ad_1381x954.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!aPuG!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cd416e4-9fa7-4085-a114-2dcbce2e19ad_1381x954.png 424w, https://substackcdn.com/image/fetch/$s_!aPuG!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cd416e4-9fa7-4085-a114-2dcbce2e19ad_1381x954.png 848w, https://substackcdn.com/image/fetch/$s_!aPuG!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cd416e4-9fa7-4085-a114-2dcbce2e19ad_1381x954.png 1272w, https://substackcdn.com/image/fetch/$s_!aPuG!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cd416e4-9fa7-4085-a114-2dcbce2e19ad_1381x954.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!aPuG!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cd416e4-9fa7-4085-a114-2dcbce2e19ad_1381x954.png" width="1381" height="954" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0cd416e4-9fa7-4085-a114-2dcbce2e19ad_1381x954.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:954,&quot;width&quot;:1381,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:70233,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/190865025?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fedc0eebb-9621-4085-93f7-fa3520722126_1381x954.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!aPuG!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cd416e4-9fa7-4085-a114-2dcbce2e19ad_1381x954.png 424w, https://substackcdn.com/image/fetch/$s_!aPuG!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cd416e4-9fa7-4085-a114-2dcbce2e19ad_1381x954.png 848w, https://substackcdn.com/image/fetch/$s_!aPuG!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cd416e4-9fa7-4085-a114-2dcbce2e19ad_1381x954.png 1272w, https://substackcdn.com/image/fetch/$s_!aPuG!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cd416e4-9fa7-4085-a114-2dcbce2e19ad_1381x954.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <a href="https://www.axios.com/2026/01/02/domestic-box-office-2025-movie-theaters">Axios</a></figcaption></figure></div><p>The drop in ticket sales is even more dramatic. In 2025, just <a href="https://www.pewresearch.org/short-reads/2026/03/06/as-the-academy-awards-approach-a-look-at-moviegoing-habits-in-the-united-states/?cb_viewport=tablet">769 million movie tickets were sold</a> across the US and Canada, down -6% from 2023 and -37% from 2019. The longer-term fall is even starker. Ticket sales are now -51% below their 2002 peak, when blockbuster franchises like <em>Harry Potter</em>, <em>Spider-Man</em>, <em>The Lord of the Rings</em>, and <em>Star Wars</em> dominated the big screen.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!dZ8u!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd3dd395-6a23-4a66-8e81-da5186443f6f_1005x1176.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!dZ8u!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd3dd395-6a23-4a66-8e81-da5186443f6f_1005x1176.png 424w, https://substackcdn.com/image/fetch/$s_!dZ8u!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd3dd395-6a23-4a66-8e81-da5186443f6f_1005x1176.png 848w, https://substackcdn.com/image/fetch/$s_!dZ8u!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd3dd395-6a23-4a66-8e81-da5186443f6f_1005x1176.png 1272w, https://substackcdn.com/image/fetch/$s_!dZ8u!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd3dd395-6a23-4a66-8e81-da5186443f6f_1005x1176.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!dZ8u!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd3dd395-6a23-4a66-8e81-da5186443f6f_1005x1176.png" width="1005" height="1176" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/bd3dd395-6a23-4a66-8e81-da5186443f6f_1005x1176.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1176,&quot;width&quot;:1005,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:91775,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/190865025?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd3dd395-6a23-4a66-8e81-da5186443f6f_1005x1176.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!dZ8u!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd3dd395-6a23-4a66-8e81-da5186443f6f_1005x1176.png 424w, https://substackcdn.com/image/fetch/$s_!dZ8u!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd3dd395-6a23-4a66-8e81-da5186443f6f_1005x1176.png 848w, https://substackcdn.com/image/fetch/$s_!dZ8u!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd3dd395-6a23-4a66-8e81-da5186443f6f_1005x1176.png 1272w, https://substackcdn.com/image/fetch/$s_!dZ8u!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd3dd395-6a23-4a66-8e81-da5186443f6f_1005x1176.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://www.pewresearch.org/short-reads/2026/03/06/as-the-academy-awards-approach-a-look-at-moviegoing-habits-in-the-united-states/?cb_viewport=tablet">Pew Research Center</a></em></figcaption></figure></div><p>In <a href="https://www.fastcompany.com/91498440/amc-theaters-closing-2026-list-doomed-cinema-locations-grows">AMC&#8217;s 4Q earnings call</a>, the movie theater chain reported that global attendance fell -10% from the same period the year prior. The company also said it plans to continue closing more theaters. AMC, down -62% YoY, is now trading at barely $1.00 per share. If it doesn&#8217;t rediscover its meme stock mojo, the shadow of bankruptcy looms.</p><p>Hollywood is also spending far less on film production. According to FilmLA, <a href="https://www.bloomberg.com/news/articles/2026-03-13/hollywood-s-economic-strain-can-t-be-hidden-at-the-oscars?embedded-checkout=true">filming permits in Los Angeles County</a> totaled just 19.7K in 2025, down -49% from 2018 and roughly on par with 2020, when the world shut down due COVID-19. Part of the decline reflects productions moving out of California to cheaper locations. But it also reflects a broader shift in media spending, as studios redirect more of their budgets toward live programming, especially sports.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!AzDA!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4508dfc-a1a5-43e4-b75e-c30e151bd59a_1266x1064.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!AzDA!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4508dfc-a1a5-43e4-b75e-c30e151bd59a_1266x1064.png 424w, https://substackcdn.com/image/fetch/$s_!AzDA!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4508dfc-a1a5-43e4-b75e-c30e151bd59a_1266x1064.png 848w, https://substackcdn.com/image/fetch/$s_!AzDA!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4508dfc-a1a5-43e4-b75e-c30e151bd59a_1266x1064.png 1272w, https://substackcdn.com/image/fetch/$s_!AzDA!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4508dfc-a1a5-43e4-b75e-c30e151bd59a_1266x1064.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!AzDA!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4508dfc-a1a5-43e4-b75e-c30e151bd59a_1266x1064.png" width="1266" height="1064" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f4508dfc-a1a5-43e4-b75e-c30e151bd59a_1266x1064.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1064,&quot;width&quot;:1266,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:81473,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/190865025?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4508dfc-a1a5-43e4-b75e-c30e151bd59a_1266x1064.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!AzDA!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4508dfc-a1a5-43e4-b75e-c30e151bd59a_1266x1064.png 424w, https://substackcdn.com/image/fetch/$s_!AzDA!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4508dfc-a1a5-43e4-b75e-c30e151bd59a_1266x1064.png 848w, https://substackcdn.com/image/fetch/$s_!AzDA!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4508dfc-a1a5-43e4-b75e-c30e151bd59a_1266x1064.png 1272w, https://substackcdn.com/image/fetch/$s_!AzDA!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4508dfc-a1a5-43e4-b75e-c30e151bd59a_1266x1064.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <a href="https://www.bloomberg.com/news/articles/2026-03-13/hollywood-s-economic-strain-can-t-be-hidden-at-the-oscars?embedded-checkout=true">Bloomberg</a></figcaption></figure></div><p>So why aren&#8217;t people going to the movies? The primary reason is streaming. The average American household now subscribes to <a href="https://variety.com/2025/digital/news/streaming-survey-cost-monthly-value-deloitte-1236342738/">four streaming services</a>, spending about $69 per month. For many consumers, it makes more sense to wait for a new release to appear on Netflix or HBO, platforms they already pay for. With movie tickets now costing <a href="https://deadline.com/2026/01/box-office-2025-admissions-1236660208/">$13&#8211;$18 each</a>, a single trip to the theater can easily cost more than an entire month of streaming. Indeed, the traditional ritual of the 200-minute, in-and-out theater experience may not survive the impact of the 10-hour, multi-episode streaming binge. </p><p>For Hollywood, the problem is simple: Consumers still love movies, but increasingly prefer watching them at home.</p>]]></content:encoded></item><item><title><![CDATA[America the Judgmental]]></title><description><![CDATA[Americans are more likely than people in other countries to say their society is immoral.]]></description><link>https://www.demographyunplugged.com/p/america-the-judgmental</link><guid isPermaLink="false">https://www.demographyunplugged.com/p/america-the-judgmental</guid><dc:creator><![CDATA[Neil Howe]]></dc:creator><pubDate>Sun, 08 Mar 2026 11:03:19 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!JsNj!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0385c234-cc57-4fc9-a3bd-4cb9194588c1_2004x1149.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!JsNj!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0385c234-cc57-4fc9-a3bd-4cb9194588c1_2004x1149.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!JsNj!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0385c234-cc57-4fc9-a3bd-4cb9194588c1_2004x1149.png 424w, https://substackcdn.com/image/fetch/$s_!JsNj!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0385c234-cc57-4fc9-a3bd-4cb9194588c1_2004x1149.png 848w, https://substackcdn.com/image/fetch/$s_!JsNj!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0385c234-cc57-4fc9-a3bd-4cb9194588c1_2004x1149.png 1272w, https://substackcdn.com/image/fetch/$s_!JsNj!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0385c234-cc57-4fc9-a3bd-4cb9194588c1_2004x1149.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!JsNj!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0385c234-cc57-4fc9-a3bd-4cb9194588c1_2004x1149.png" width="1456" height="835" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0385c234-cc57-4fc9-a3bd-4cb9194588c1_2004x1149.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:835,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1826052,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/190147602?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0385c234-cc57-4fc9-a3bd-4cb9194588c1_2004x1149.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!JsNj!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0385c234-cc57-4fc9-a3bd-4cb9194588c1_2004x1149.png 424w, https://substackcdn.com/image/fetch/$s_!JsNj!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0385c234-cc57-4fc9-a3bd-4cb9194588c1_2004x1149.png 848w, https://substackcdn.com/image/fetch/$s_!JsNj!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0385c234-cc57-4fc9-a3bd-4cb9194588c1_2004x1149.png 1272w, https://substackcdn.com/image/fetch/$s_!JsNj!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0385c234-cc57-4fc9-a3bd-4cb9194588c1_2004x1149.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Americans are more likely than people in other countries to say their society is immoral. They also express some of the strongest moral judgments about their own people&#8217;s behavior.</p><p>&#8212;<em><a href="https://www.pewresearch.org/religion/2026/03/05/in-25-country-survey-americans-especially-likely-to-view-fellow-citizens-as-morally-bad/">Pew Research Center</a></em></p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.demographyunplugged.com/subscribe?"><span>Subscribe now</span></a></p><p>According to a new Pew survey spanning 25 countries, Americans are the most critical of their fellow citizens. Fully 53% of US adults say the morality and ethics of Americans are &#8220;somewhat or very bad.&#8221; That&#8217;s +25 percentage points above the cross-country median (28%). What&#8217;s more, the US is the only country where a majority believes their fellow countrymen are more bad than good.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!PRPO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecf56373-eb55-4023-b57c-16e756db5e21_1068x1737.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!PRPO!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecf56373-eb55-4023-b57c-16e756db5e21_1068x1737.png 424w, https://substackcdn.com/image/fetch/$s_!PRPO!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecf56373-eb55-4023-b57c-16e756db5e21_1068x1737.png 848w, https://substackcdn.com/image/fetch/$s_!PRPO!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecf56373-eb55-4023-b57c-16e756db5e21_1068x1737.png 1272w, https://substackcdn.com/image/fetch/$s_!PRPO!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecf56373-eb55-4023-b57c-16e756db5e21_1068x1737.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!PRPO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecf56373-eb55-4023-b57c-16e756db5e21_1068x1737.png" width="1068" height="1737" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ecf56373-eb55-4023-b57c-16e756db5e21_1068x1737.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1737,&quot;width&quot;:1068,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1043274,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/190147602?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecf56373-eb55-4023-b57c-16e756db5e21_1068x1737.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!PRPO!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecf56373-eb55-4023-b57c-16e756db5e21_1068x1737.png 424w, https://substackcdn.com/image/fetch/$s_!PRPO!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecf56373-eb55-4023-b57c-16e756db5e21_1068x1737.png 848w, https://substackcdn.com/image/fetch/$s_!PRPO!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecf56373-eb55-4023-b57c-16e756db5e21_1068x1737.png 1272w, https://substackcdn.com/image/fetch/$s_!PRPO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecf56373-eb55-4023-b57c-16e756db5e21_1068x1737.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://www.pewresearch.org/religion/2026/03/05/in-25-country-survey-americans-especially-likely-to-view-fellow-citizens-as-morally-bad/">Pew Research Center</a></em></figcaption></figure></div><p>This is the first year Pew has asked this question, so there&#8217;s no historical data to show whether Americans are becoming more judgmental over time. But <a href="https://www.pewresearch.org/politics/2022/08/09/as-partisan-hostility-grows-signs-of-frustration-with-the-two-party-system/">other data</a> suggest partisan views of morality have hardened in recent years.</p><p>Between 2016 and 2022, the share of Republicans who say Democrats are immoral rose +25 points, to 72%. And the share of Democrats who say Republicans are immoral climbed +28 points, to 63%. Similar increases occurred in how each party demonizes the other: closed-minded, dishonest, unintelligent, and lazy.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!gaWi!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3184de63-54f4-460d-aa49-683275f34eb0_1138x1653.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!gaWi!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3184de63-54f4-460d-aa49-683275f34eb0_1138x1653.png 424w, https://substackcdn.com/image/fetch/$s_!gaWi!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3184de63-54f4-460d-aa49-683275f34eb0_1138x1653.png 848w, https://substackcdn.com/image/fetch/$s_!gaWi!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3184de63-54f4-460d-aa49-683275f34eb0_1138x1653.png 1272w, https://substackcdn.com/image/fetch/$s_!gaWi!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3184de63-54f4-460d-aa49-683275f34eb0_1138x1653.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!gaWi!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3184de63-54f4-460d-aa49-683275f34eb0_1138x1653.png" width="1138" height="1653" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3184de63-54f4-460d-aa49-683275f34eb0_1138x1653.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1653,&quot;width&quot;:1138,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:388500,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/190147602?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3184de63-54f4-460d-aa49-683275f34eb0_1138x1653.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!gaWi!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3184de63-54f4-460d-aa49-683275f34eb0_1138x1653.png 424w, https://substackcdn.com/image/fetch/$s_!gaWi!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3184de63-54f4-460d-aa49-683275f34eb0_1138x1653.png 848w, https://substackcdn.com/image/fetch/$s_!gaWi!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3184de63-54f4-460d-aa49-683275f34eb0_1138x1653.png 1272w, https://substackcdn.com/image/fetch/$s_!gaWi!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3184de63-54f4-460d-aa49-683275f34eb0_1138x1653.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://www.pewresearch.org/politics/2022/08/09/as-partisan-hostility-grows-signs-of-frustration-with-the-two-party-system/">Pew Research Center</a></em></figcaption></figure></div><p>At the same time, Americans appear to have stricter standards of morality than most of the countries surveyed. Pew asked respondents whether nine behaviors were morally acceptable or unacceptable. In many cases, Americans were more likely than others to condemn them.</p><p>For example, 90% of Americans say extramarital affairs are morally wrong, +13 percentage points above the cross-country median (77%). 39% say homosexuality is immoral, +11 points above the median (28%). And 23% say getting a divorce is unacceptable, also +11 points above the median (12%).</p><p>However, in two areas, Americans were among the most permissive in the world. Only 23% say using marijuana is morally wrong, -29 percentage points below the cross-country median (52%). And just 29% say gambling is immoral, -20 points below the median (49%). That said, other surveys suggest American attitudes toward sports betting are becoming more negative as legalization spreads. (See &#8220;<a href="https://www.demographyunplugged.com/p/the-sports-betting-backlash-has-begun?utm_source=publication-search">The Sports Betting Backlash Has Begun</a><strong><a href="https://www.demographyunplugged.com/p/the-sports-betting-backlash-has-begun?utm_source=publication-search">.</a>&#8221;)</strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!V1dM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4fb06f22-87a2-4848-aa43-a1a2696f1705_1462x882.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!V1dM!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4fb06f22-87a2-4848-aa43-a1a2696f1705_1462x882.png 424w, https://substackcdn.com/image/fetch/$s_!V1dM!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4fb06f22-87a2-4848-aa43-a1a2696f1705_1462x882.png 848w, https://substackcdn.com/image/fetch/$s_!V1dM!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4fb06f22-87a2-4848-aa43-a1a2696f1705_1462x882.png 1272w, https://substackcdn.com/image/fetch/$s_!V1dM!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4fb06f22-87a2-4848-aa43-a1a2696f1705_1462x882.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!V1dM!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4fb06f22-87a2-4848-aa43-a1a2696f1705_1462x882.png" width="1462" height="882" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4fb06f22-87a2-4848-aa43-a1a2696f1705_1462x882.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:882,&quot;width&quot;:1462,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:716061,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/190147602?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F96f9ae28-74ae-4065-9e4a-967b1b3b1497_1462x882.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!V1dM!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4fb06f22-87a2-4848-aa43-a1a2696f1705_1462x882.png 424w, https://substackcdn.com/image/fetch/$s_!V1dM!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4fb06f22-87a2-4848-aa43-a1a2696f1705_1462x882.png 848w, https://substackcdn.com/image/fetch/$s_!V1dM!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4fb06f22-87a2-4848-aa43-a1a2696f1705_1462x882.png 1272w, https://substackcdn.com/image/fetch/$s_!V1dM!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4fb06f22-87a2-4848-aa43-a1a2696f1705_1462x882.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://www.pewresearch.org/religion/2026/03/05/in-25-country-survey-americans-especially-likely-to-view-fellow-citizens-as-morally-bad/">Pew Research Center</a></em></figcaption></figure></div><p>Because this is the first time Pew has fielded these questions, we cannot yet tell from this survey how Americans have changed over the last decade. But we do know that cultural attitudes have shifted in a more conservative direction over the last several years. (See &#8220;<a href="https://www.demographyunplugged.com/p/social-conservatism-has-risen-since-16809?utm_source=publication-search">Social Conservatism Has Risen Since the Pandemic</a>&#8221; and &#8220;<a href="https://www.demographyunplugged.com/p/lgbt-identification-rises-but-public">LGBT Identification Rises, But Public Support Declines</a>.&#8221;) Since it&#8217;s plausible that conservatives use a higher bar of acceptability in responding to these nine questions, then it probably is true that the recent trend is toward more judgmentalism.</p><p>The current Fourth Turning has brought a renewed interest in asserting&#8212;and perhaps even enforcing&#8212;boundaries of acceptable behavior.</p>]]></content:encoded></item><item><title><![CDATA[South Korea’s Birth Rebound: Echo Boom or Behavioral Shift?]]></title><description><![CDATA[In South Korea, births have now risen for a second straight year.]]></description><link>https://www.demographyunplugged.com/p/south-koreas-birth-rebound-echo-boom</link><guid isPermaLink="false">https://www.demographyunplugged.com/p/south-koreas-birth-rebound-echo-boom</guid><dc:creator><![CDATA[Neil Howe]]></dc:creator><pubDate>Sun, 01 Mar 2026 12:02:42 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!aiv3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F211f5d10-8186-4be4-9fc7-e4f0fbfa5890_1959x1437.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!aiv3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F211f5d10-8186-4be4-9fc7-e4f0fbfa5890_1959x1437.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!aiv3!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F211f5d10-8186-4be4-9fc7-e4f0fbfa5890_1959x1437.png 424w, https://substackcdn.com/image/fetch/$s_!aiv3!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F211f5d10-8186-4be4-9fc7-e4f0fbfa5890_1959x1437.png 848w, https://substackcdn.com/image/fetch/$s_!aiv3!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F211f5d10-8186-4be4-9fc7-e4f0fbfa5890_1959x1437.png 1272w, https://substackcdn.com/image/fetch/$s_!aiv3!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F211f5d10-8186-4be4-9fc7-e4f0fbfa5890_1959x1437.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!aiv3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F211f5d10-8186-4be4-9fc7-e4f0fbfa5890_1959x1437.png" width="1456" height="1068" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/211f5d10-8186-4be4-9fc7-e4f0fbfa5890_1959x1437.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1068,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1854181,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/189404733?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F211f5d10-8186-4be4-9fc7-e4f0fbfa5890_1959x1437.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!aiv3!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F211f5d10-8186-4be4-9fc7-e4f0fbfa5890_1959x1437.png 424w, https://substackcdn.com/image/fetch/$s_!aiv3!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F211f5d10-8186-4be4-9fc7-e4f0fbfa5890_1959x1437.png 848w, https://substackcdn.com/image/fetch/$s_!aiv3!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F211f5d10-8186-4be4-9fc7-e4f0fbfa5890_1959x1437.png 1272w, https://substackcdn.com/image/fetch/$s_!aiv3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F211f5d10-8186-4be4-9fc7-e4f0fbfa5890_1959x1437.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>In South Korea, births have now risen for a second straight year. Although the country still has the lowest fertility rate in the world, the recent uptick suggests behavior may be shifting.</p>
      <p>
          <a href="https://www.demographyunplugged.com/p/south-koreas-birth-rebound-echo-boom">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[The Great Cocoa Unwind]]></title><description><![CDATA[Cocoa&#8217;s historic price spike has given way to a sharp correction.]]></description><link>https://www.demographyunplugged.com/p/the-great-cocoa-unwind</link><guid isPermaLink="false">https://www.demographyunplugged.com/p/the-great-cocoa-unwind</guid><dc:creator><![CDATA[Neil Howe]]></dc:creator><pubDate>Sun, 22 Feb 2026 12:01:43 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!_jm2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46aef9c7-9325-4e6e-8403-ff108e6471da_2000x1143.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!_jm2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46aef9c7-9325-4e6e-8403-ff108e6471da_2000x1143.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!_jm2!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46aef9c7-9325-4e6e-8403-ff108e6471da_2000x1143.png 424w, https://substackcdn.com/image/fetch/$s_!_jm2!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46aef9c7-9325-4e6e-8403-ff108e6471da_2000x1143.png 848w, https://substackcdn.com/image/fetch/$s_!_jm2!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46aef9c7-9325-4e6e-8403-ff108e6471da_2000x1143.png 1272w, https://substackcdn.com/image/fetch/$s_!_jm2!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46aef9c7-9325-4e6e-8403-ff108e6471da_2000x1143.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!_jm2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46aef9c7-9325-4e6e-8403-ff108e6471da_2000x1143.png" width="1456" height="832" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/46aef9c7-9325-4e6e-8403-ff108e6471da_2000x1143.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:832,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1651312,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/188615398?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46aef9c7-9325-4e6e-8403-ff108e6471da_2000x1143.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!_jm2!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46aef9c7-9325-4e6e-8403-ff108e6471da_2000x1143.png 424w, https://substackcdn.com/image/fetch/$s_!_jm2!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46aef9c7-9325-4e6e-8403-ff108e6471da_2000x1143.png 848w, https://substackcdn.com/image/fetch/$s_!_jm2!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46aef9c7-9325-4e6e-8403-ff108e6471da_2000x1143.png 1272w, https://substackcdn.com/image/fetch/$s_!_jm2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46aef9c7-9325-4e6e-8403-ff108e6471da_2000x1143.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Cocoa&#8217;s historic price spike has given way to a sharp correction. But while futures have collapsed, shoppers may not see relief on store shelves anytime soon.</p><p>&#8212;<em><a href="https://www.axios.com/2026/02/13/trump-tariffs-chocolate-prices-valentines-day">Axios</a></em></p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.demographyunplugged.com/subscribe?"><span>Subscribe now</span></a></p><p>Between 1980 and 2022, average annual cocoa futures consistently traded below $3,500 per metric ton. That changed in 2024 and 2025, when prices surged. Last May, prices hit $10,974 per metric ton. The spike was driven by severe supply disruptions: Cocoa farms in West Africa were battered by extreme weather and widespread crop disease.</p><p>In recent months, however, the rally has unraveled. Cocoa futures have plunged to around <a href="https://www.marketwatch.com/investing/future/cc00">$3,150 per metric ton</a>, down -68% from their May peak. (Prices have fallen even further since the chart below was created.)</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ZPOP!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf93f321-a1ee-4086-bbb3-f20aa4c515d4_1386x796.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ZPOP!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf93f321-a1ee-4086-bbb3-f20aa4c515d4_1386x796.png 424w, https://substackcdn.com/image/fetch/$s_!ZPOP!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf93f321-a1ee-4086-bbb3-f20aa4c515d4_1386x796.png 848w, https://substackcdn.com/image/fetch/$s_!ZPOP!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf93f321-a1ee-4086-bbb3-f20aa4c515d4_1386x796.png 1272w, https://substackcdn.com/image/fetch/$s_!ZPOP!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf93f321-a1ee-4086-bbb3-f20aa4c515d4_1386x796.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ZPOP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf93f321-a1ee-4086-bbb3-f20aa4c515d4_1386x796.png" width="1386" height="796" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/bf93f321-a1ee-4086-bbb3-f20aa4c515d4_1386x796.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:796,&quot;width&quot;:1386,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:84359,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/188615398?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf93f321-a1ee-4086-bbb3-f20aa4c515d4_1386x796.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!ZPOP!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf93f321-a1ee-4086-bbb3-f20aa4c515d4_1386x796.png 424w, https://substackcdn.com/image/fetch/$s_!ZPOP!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf93f321-a1ee-4086-bbb3-f20aa4c515d4_1386x796.png 848w, https://substackcdn.com/image/fetch/$s_!ZPOP!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf93f321-a1ee-4086-bbb3-f20aa4c515d4_1386x796.png 1272w, https://substackcdn.com/image/fetch/$s_!ZPOP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf93f321-a1ee-4086-bbb3-f20aa4c515d4_1386x796.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://www.axios.com/2026/02/13/trump-tariffs-chocolate-prices-valentines-day">Axios</a></em></figcaption></figure></div><p>So what&#8217;s driving the downturn? Supply is recovering. Weather conditions in Ghana and the Ivory Coast have improved, and crop yields are rebounding after last year&#8217;s disruptions. Forecasters now <a href="https://www.bloomberg.com/news/articles/2025-12-20/cocoa-prices-are-plunging-why-is-chocolate-still-so-expensive">expect 2026 to produce the largest cocoa surplus</a> since the pandemic began. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!vlUf!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5619e46b-a5b5-46ff-a20a-260e99e0b8cc_1260x985.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!vlUf!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5619e46b-a5b5-46ff-a20a-260e99e0b8cc_1260x985.png 424w, https://substackcdn.com/image/fetch/$s_!vlUf!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5619e46b-a5b5-46ff-a20a-260e99e0b8cc_1260x985.png 848w, https://substackcdn.com/image/fetch/$s_!vlUf!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5619e46b-a5b5-46ff-a20a-260e99e0b8cc_1260x985.png 1272w, https://substackcdn.com/image/fetch/$s_!vlUf!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5619e46b-a5b5-46ff-a20a-260e99e0b8cc_1260x985.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!vlUf!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5619e46b-a5b5-46ff-a20a-260e99e0b8cc_1260x985.png" width="1260" height="985" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5619e46b-a5b5-46ff-a20a-260e99e0b8cc_1260x985.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:985,&quot;width&quot;:1260,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:88021,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/188615398?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5619e46b-a5b5-46ff-a20a-260e99e0b8cc_1260x985.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!vlUf!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5619e46b-a5b5-46ff-a20a-260e99e0b8cc_1260x985.png 424w, https://substackcdn.com/image/fetch/$s_!vlUf!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5619e46b-a5b5-46ff-a20a-260e99e0b8cc_1260x985.png 848w, https://substackcdn.com/image/fetch/$s_!vlUf!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5619e46b-a5b5-46ff-a20a-260e99e0b8cc_1260x985.png 1272w, https://substackcdn.com/image/fetch/$s_!vlUf!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5619e46b-a5b5-46ff-a20a-260e99e0b8cc_1260x985.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://www.bloomberg.com/news/articles/2025-12-20/cocoa-prices-are-plunging-why-is-chocolate-still-so-expensive">Bloomberg</a></em></figcaption></figure></div><p>At the same time, demand is softening. According to Jefferies, <a href="https://www.bloomberg.com/news/newsletters/2026-01-30/cocoa-price-plunge-accelerates-as-chocolate-sales-tumble?embedded-checkout=true">2025 chocolate sales volumes</a> were down -1.5% YoY in the US, -6.6% in Italy, and -8.0% in Germany. Much of the decline reflects consumer pushback against higher prices, but the growing use of GLP-1 weight-loss drugs may also be trimming chocolate consumption at the margins.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!g9cD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8162367b-33ce-4cf8-8f30-a1579a1d3006_1100x648.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!g9cD!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8162367b-33ce-4cf8-8f30-a1579a1d3006_1100x648.png 424w, https://substackcdn.com/image/fetch/$s_!g9cD!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8162367b-33ce-4cf8-8f30-a1579a1d3006_1100x648.png 848w, https://substackcdn.com/image/fetch/$s_!g9cD!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8162367b-33ce-4cf8-8f30-a1579a1d3006_1100x648.png 1272w, https://substackcdn.com/image/fetch/$s_!g9cD!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8162367b-33ce-4cf8-8f30-a1579a1d3006_1100x648.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!g9cD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8162367b-33ce-4cf8-8f30-a1579a1d3006_1100x648.png" width="1100" height="648" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8162367b-33ce-4cf8-8f30-a1579a1d3006_1100x648.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:648,&quot;width&quot;:1100,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:57760,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/188615398?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8162367b-33ce-4cf8-8f30-a1579a1d3006_1100x648.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!g9cD!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8162367b-33ce-4cf8-8f30-a1579a1d3006_1100x648.png 424w, https://substackcdn.com/image/fetch/$s_!g9cD!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8162367b-33ce-4cf8-8f30-a1579a1d3006_1100x648.png 848w, https://substackcdn.com/image/fetch/$s_!g9cD!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8162367b-33ce-4cf8-8f30-a1579a1d3006_1100x648.png 1272w, https://substackcdn.com/image/fetch/$s_!g9cD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8162367b-33ce-4cf8-8f30-a1579a1d3006_1100x648.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <a href="https://www.bloomberg.com/news/newsletters/2026-01-30/cocoa-price-plunge-accelerates-as-chocolate-sales-tumble?embedded-checkout=true">Bloomberg</a></figcaption></figure></div><p>Unfortunately for chocolate lovers, the <a href="https://www.bloomberg.com/news/articles/2025-12-20/cocoa-prices-are-plunging-why-is-chocolate-still-so-expensive">plunge in cocoa futures won&#8217;t translate into lower prices</a> at checkout anytime soon. Manufacturers are still working through inventories purchased when cocoa was trading at elevated levels. Analysts expect those higher-cost stockpiles to last until at least mid-2026. And given the extreme volatility of West African agriculture, producers remain cautious about cutting prices too quickly.</p><p>The cocoa crash is a reminder that in global agriculture, boom-and-bust cycles can reverse just as quickly as they begin.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[The American Spirit Wavers]]></title><description><![CDATA[The share of Americans who say they are thriving is slipping toward a historic low.]]></description><link>https://www.demographyunplugged.com/p/the-american-spirit-wavers</link><guid isPermaLink="false">https://www.demographyunplugged.com/p/the-american-spirit-wavers</guid><dc:creator><![CDATA[Neil Howe]]></dc:creator><pubDate>Sun, 15 Feb 2026 19:24:22 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!1oAM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F95f0f559-05ba-4750-99bd-1a5cc1b55580_2034x1161.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!1oAM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F95f0f559-05ba-4750-99bd-1a5cc1b55580_2034x1161.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!1oAM!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F95f0f559-05ba-4750-99bd-1a5cc1b55580_2034x1161.png 424w, https://substackcdn.com/image/fetch/$s_!1oAM!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F95f0f559-05ba-4750-99bd-1a5cc1b55580_2034x1161.png 848w, https://substackcdn.com/image/fetch/$s_!1oAM!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F95f0f559-05ba-4750-99bd-1a5cc1b55580_2034x1161.png 1272w, https://substackcdn.com/image/fetch/$s_!1oAM!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F95f0f559-05ba-4750-99bd-1a5cc1b55580_2034x1161.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!1oAM!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F95f0f559-05ba-4750-99bd-1a5cc1b55580_2034x1161.png" width="1456" height="831" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/95f0f559-05ba-4750-99bd-1a5cc1b55580_2034x1161.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:831,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1485006,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/187896313?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F95f0f559-05ba-4750-99bd-1a5cc1b55580_2034x1161.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!1oAM!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F95f0f559-05ba-4750-99bd-1a5cc1b55580_2034x1161.png 424w, https://substackcdn.com/image/fetch/$s_!1oAM!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F95f0f559-05ba-4750-99bd-1a5cc1b55580_2034x1161.png 848w, https://substackcdn.com/image/fetch/$s_!1oAM!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F95f0f559-05ba-4750-99bd-1a5cc1b55580_2034x1161.png 1272w, https://substackcdn.com/image/fetch/$s_!1oAM!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F95f0f559-05ba-4750-99bd-1a5cc1b55580_2034x1161.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>The share of Americans who say they are thriving is slipping toward a historic low. Expectations for the future are even worse. </p><p>&#8212;<em><a href="https://news.gallup.com/poll/702125/american-optimism-slumps-record-low.aspx">Gallup</a></em></p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.demographyunplugged.com/subscribe?"><span>Subscribe now</span></a></p><p>It&#8217;s no secret the American mood has darkened since the Fourth Turning began. (See &#8220;<a href="https://www.demographyunplugged.com/p/the-fourth-turning-in-pop-music">The Fourth Turning in Pop Music</a>.&#8221;) Now a new Gallup report puts hard numbers on just how bleak the outlook has become.</p><p>In 2025, just 62.1% of US adults said they were highly satisfied with their lives. That&#8217;s a -2.7 percentage point decrease from 2024. The only time Gallup recorded a lower score was in 2020 (59.5%), at the peak of the pandemic.</p><p>Americans are even more pessimistic about their future. Only 59.2% expect a high quality of life in five years. That&#8217;s a -3.5 point decrease from 2024, and the lowest reading ever recorded.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!UnAR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29bc7e3e-d435-44f5-8a3d-9572159409a2_1509x1314.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!UnAR!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29bc7e3e-d435-44f5-8a3d-9572159409a2_1509x1314.png 424w, https://substackcdn.com/image/fetch/$s_!UnAR!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29bc7e3e-d435-44f5-8a3d-9572159409a2_1509x1314.png 848w, https://substackcdn.com/image/fetch/$s_!UnAR!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29bc7e3e-d435-44f5-8a3d-9572159409a2_1509x1314.png 1272w, https://substackcdn.com/image/fetch/$s_!UnAR!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29bc7e3e-d435-44f5-8a3d-9572159409a2_1509x1314.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!UnAR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29bc7e3e-d435-44f5-8a3d-9572159409a2_1509x1314.png" width="1456" height="1268" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/29bc7e3e-d435-44f5-8a3d-9572159409a2_1509x1314.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1268,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:175827,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/187896313?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29bc7e3e-d435-44f5-8a3d-9572159409a2_1509x1314.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!UnAR!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29bc7e3e-d435-44f5-8a3d-9572159409a2_1509x1314.png 424w, https://substackcdn.com/image/fetch/$s_!UnAR!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29bc7e3e-d435-44f5-8a3d-9572159409a2_1509x1314.png 848w, https://substackcdn.com/image/fetch/$s_!UnAR!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29bc7e3e-d435-44f5-8a3d-9572159409a2_1509x1314.png 1272w, https://substackcdn.com/image/fetch/$s_!UnAR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29bc7e3e-d435-44f5-8a3d-9572159409a2_1509x1314.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://news.gallup.com/poll/702125/american-optimism-slumps-record-low.aspx">Gallup</a></em></figcaption></figure></div><p>Between 2021 and 2024, declines in future life ratings were similar across political parties. Both Democrats and Republicans recorded a -5 point drop as inflation and the pandemic weighed broadly on the public.</p><p>That alignment broke slightly between 2024 and 2025. Over the past year, Democrats&#8217; optimism fell by -7.6 points, while Republicans&#8217; rose by +0.9 points. The shift coincides with the change in White House control. A similar but reverse pattern occurred after the 2020 election, when partisan outlooks moved in opposite directions following Biden&#8217;s victory: Democrats recorded a +4.4 point rise in optimism, while Republicans recorded a -5.9 point decline. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!P0h9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc86ac8f6-aaef-45af-92ec-6371c18c5218_1372x1208.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!P0h9!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc86ac8f6-aaef-45af-92ec-6371c18c5218_1372x1208.png 424w, https://substackcdn.com/image/fetch/$s_!P0h9!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc86ac8f6-aaef-45af-92ec-6371c18c5218_1372x1208.png 848w, https://substackcdn.com/image/fetch/$s_!P0h9!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc86ac8f6-aaef-45af-92ec-6371c18c5218_1372x1208.png 1272w, https://substackcdn.com/image/fetch/$s_!P0h9!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc86ac8f6-aaef-45af-92ec-6371c18c5218_1372x1208.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!P0h9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc86ac8f6-aaef-45af-92ec-6371c18c5218_1372x1208.png" width="1372" height="1208" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c86ac8f6-aaef-45af-92ec-6371c18c5218_1372x1208.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1208,&quot;width&quot;:1372,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:160722,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/187896313?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc86ac8f6-aaef-45af-92ec-6371c18c5218_1372x1208.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!P0h9!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc86ac8f6-aaef-45af-92ec-6371c18c5218_1372x1208.png 424w, https://substackcdn.com/image/fetch/$s_!P0h9!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc86ac8f6-aaef-45af-92ec-6371c18c5218_1372x1208.png 848w, https://substackcdn.com/image/fetch/$s_!P0h9!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc86ac8f6-aaef-45af-92ec-6371c18c5218_1372x1208.png 1272w, https://substackcdn.com/image/fetch/$s_!P0h9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc86ac8f6-aaef-45af-92ec-6371c18c5218_1372x1208.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://news.gallup.com/poll/702125/american-optimism-slumps-record-low.aspx">Gallup</a></em></figcaption></figure></div><p>Quarterly data suggest the erosion in optimism may get worse. Gallup&#8217;s readings show a sharp drop in both Q3 and Q4 of 2025: Just 48% of Americans said they were thriving in their current lives and expected to thrive in the future. The opening weeks of 2026 have already been marked by political turbulence and controversy, offering little evidence of a rebound in mood.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!nxZd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfe8a0db-f1bf-4be4-8a9a-57674f8157a7_1392x1352.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!nxZd!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfe8a0db-f1bf-4be4-8a9a-57674f8157a7_1392x1352.png 424w, https://substackcdn.com/image/fetch/$s_!nxZd!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfe8a0db-f1bf-4be4-8a9a-57674f8157a7_1392x1352.png 848w, https://substackcdn.com/image/fetch/$s_!nxZd!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfe8a0db-f1bf-4be4-8a9a-57674f8157a7_1392x1352.png 1272w, https://substackcdn.com/image/fetch/$s_!nxZd!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfe8a0db-f1bf-4be4-8a9a-57674f8157a7_1392x1352.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!nxZd!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfe8a0db-f1bf-4be4-8a9a-57674f8157a7_1392x1352.png" width="1392" height="1352" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cfe8a0db-f1bf-4be4-8a9a-57674f8157a7_1392x1352.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1352,&quot;width&quot;:1392,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:244532,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/187896313?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfe8a0db-f1bf-4be4-8a9a-57674f8157a7_1392x1352.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!nxZd!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfe8a0db-f1bf-4be4-8a9a-57674f8157a7_1392x1352.png 424w, https://substackcdn.com/image/fetch/$s_!nxZd!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfe8a0db-f1bf-4be4-8a9a-57674f8157a7_1392x1352.png 848w, https://substackcdn.com/image/fetch/$s_!nxZd!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfe8a0db-f1bf-4be4-8a9a-57674f8157a7_1392x1352.png 1272w, https://substackcdn.com/image/fetch/$s_!nxZd!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfe8a0db-f1bf-4be4-8a9a-57674f8157a7_1392x1352.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://news.gallup.com/poll/702125/american-optimism-slumps-record-low.aspx">Gallup</a></em></figcaption></figure></div><p>Meanwhile, the S&amp;P500 is bumping along near its all-time high. One wonders how much further the &#8220;thriving&#8221; share might shrink if the bottom dropped out of the market, as it did in the fall and winter 2008-09. History suggests it might drop down to around the neighborhood of 42%. That really would put gung-ho American optimism to the test.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[A Generational Collapse in Reading]]></title><description><![CDATA[Reading in America has become deeply polarized.]]></description><link>https://www.demographyunplugged.com/p/a-generational-collapse-in-reading</link><guid isPermaLink="false">https://www.demographyunplugged.com/p/a-generational-collapse-in-reading</guid><dc:creator><![CDATA[Neil Howe]]></dc:creator><pubDate>Sun, 08 Feb 2026 12:01:06 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!BDC4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd15b9fa2-32a1-4631-8647-6d23792c864c_1935x1417.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!BDC4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd15b9fa2-32a1-4631-8647-6d23792c864c_1935x1417.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!BDC4!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd15b9fa2-32a1-4631-8647-6d23792c864c_1935x1417.png 424w, https://substackcdn.com/image/fetch/$s_!BDC4!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd15b9fa2-32a1-4631-8647-6d23792c864c_1935x1417.png 848w, https://substackcdn.com/image/fetch/$s_!BDC4!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd15b9fa2-32a1-4631-8647-6d23792c864c_1935x1417.png 1272w, https://substackcdn.com/image/fetch/$s_!BDC4!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd15b9fa2-32a1-4631-8647-6d23792c864c_1935x1417.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!BDC4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd15b9fa2-32a1-4631-8647-6d23792c864c_1935x1417.png" width="1456" height="1066" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d15b9fa2-32a1-4631-8647-6d23792c864c_1935x1417.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1066,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1759630,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/187129241?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd15b9fa2-32a1-4631-8647-6d23792c864c_1935x1417.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!BDC4!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd15b9fa2-32a1-4631-8647-6d23792c864c_1935x1417.png 424w, https://substackcdn.com/image/fetch/$s_!BDC4!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd15b9fa2-32a1-4631-8647-6d23792c864c_1935x1417.png 848w, https://substackcdn.com/image/fetch/$s_!BDC4!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd15b9fa2-32a1-4631-8647-6d23792c864c_1935x1417.png 1272w, https://substackcdn.com/image/fetch/$s_!BDC4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd15b9fa2-32a1-4631-8647-6d23792c864c_1935x1417.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Reading in America has become deeply polarized. Most books are now read by a small minority of heavy readers, while a large share of Americans reads none at all.</p><p>&#8212;<em><a href="https://today.yougov.com/entertainment/articles/53804-most-americans-didnt-read-many-books-in-2025">YouGov</a></em></p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.demographyunplugged.com/subscribe?"><span>Subscribe now</span></a></p><p>According to a new YouGov survey, 40% of Americans did not read a single book in 2025. Among those who did read, most finished only one or two books, while a small minority accounted for the bulk of all reading. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!s-6B!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe76fbd29-d020-4974-bb97-124dded0b028_1158x515.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!s-6B!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe76fbd29-d020-4974-bb97-124dded0b028_1158x515.png 424w, https://substackcdn.com/image/fetch/$s_!s-6B!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe76fbd29-d020-4974-bb97-124dded0b028_1158x515.png 848w, https://substackcdn.com/image/fetch/$s_!s-6B!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe76fbd29-d020-4974-bb97-124dded0b028_1158x515.png 1272w, https://substackcdn.com/image/fetch/$s_!s-6B!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe76fbd29-d020-4974-bb97-124dded0b028_1158x515.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!s-6B!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe76fbd29-d020-4974-bb97-124dded0b028_1158x515.png" width="1158" height="515" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e76fbd29-d020-4974-bb97-124dded0b028_1158x515.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:515,&quot;width&quot;:1158,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:59541,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/187129241?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe76fbd29-d020-4974-bb97-124dded0b028_1158x515.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!s-6B!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe76fbd29-d020-4974-bb97-124dded0b028_1158x515.png 424w, https://substackcdn.com/image/fetch/$s_!s-6B!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe76fbd29-d020-4974-bb97-124dded0b028_1158x515.png 848w, https://substackcdn.com/image/fetch/$s_!s-6B!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe76fbd29-d020-4974-bb97-124dded0b028_1158x515.png 1272w, https://substackcdn.com/image/fetch/$s_!s-6B!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe76fbd29-d020-4974-bb97-124dded0b028_1158x515.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://today.yougov.com/entertainment/articles/53804-most-americans-didnt-read-many-books-in-2025">YouGov</a></em></figcaption></figure></div><p>These results closely mirror findings from the 2023 and 2024 surveys. But zooming out, the long-term decline in reading is unmistakable. In 1999, a <a href="https://news.gallup.com/poll/388541/americans-reading-fewer-books-past.aspx">Gallup survey</a> found that Americans read an average of 18.5 books per year. Today, YouGov estimates that number at just 8.0, a decline of more than -50%.</p><p>Even more striking is how unequal the distribution of readers has become. The median<strong> </strong>number of books read is only two. The wide gap between the average and median is driven by a small minority of prolific readers whose high book counts skew the overall average upward. Just 19% of US adults account for 82% of all books read, and the top 4% alone account for nearly half (46%).</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!6Npn!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7fa6b87-a2e0-4387-9f04-3b2a4d6becbd_1109x828.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!6Npn!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7fa6b87-a2e0-4387-9f04-3b2a4d6becbd_1109x828.png 424w, https://substackcdn.com/image/fetch/$s_!6Npn!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7fa6b87-a2e0-4387-9f04-3b2a4d6becbd_1109x828.png 848w, https://substackcdn.com/image/fetch/$s_!6Npn!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7fa6b87-a2e0-4387-9f04-3b2a4d6becbd_1109x828.png 1272w, https://substackcdn.com/image/fetch/$s_!6Npn!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7fa6b87-a2e0-4387-9f04-3b2a4d6becbd_1109x828.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!6Npn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7fa6b87-a2e0-4387-9f04-3b2a4d6becbd_1109x828.png" width="1109" height="828" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b7fa6b87-a2e0-4387-9f04-3b2a4d6becbd_1109x828.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:828,&quot;width&quot;:1109,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:338056,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/187129241?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7fa6b87-a2e0-4387-9f04-3b2a4d6becbd_1109x828.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!6Npn!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7fa6b87-a2e0-4387-9f04-3b2a4d6becbd_1109x828.png 424w, https://substackcdn.com/image/fetch/$s_!6Npn!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7fa6b87-a2e0-4387-9f04-3b2a4d6becbd_1109x828.png 848w, https://substackcdn.com/image/fetch/$s_!6Npn!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7fa6b87-a2e0-4387-9f04-3b2a4d6becbd_1109x828.png 1272w, https://substackcdn.com/image/fetch/$s_!6Npn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7fa6b87-a2e0-4387-9f04-3b2a4d6becbd_1109x828.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://today.yougov.com/entertainment/articles/53804-most-americans-didnt-read-many-books-in-2025">YouGov</a></em></figcaption></figure></div><p>By format, physical books still dominate. Nearly half of US adults (46%) read at least one physical book, compared with 24% who read an e-book and 23% who listened to an audiobook. The e-book revolution publishers predicted a decade ago never fully materialized.</p><p>So what&#8217;s behind the decline in American reading? In large part, it&#8217;s generational change. (See &#8220;<a href="https://www.demographyunplugged.com/p/americans-are-reading-fewer-books-16290?utm_source=publication-search">Americans Are Reading Fewer Books</a>.&#8221;)</p><p>The Silent Generation was the last cohort to grow up without television in the home. As a result, they developed lifelong reading habits. Boomers, though impacted early by TV, also turned out to be a heavy generation of readers by midlife. Surveys have shown that Gen Xers, on the other hand, have consistently read less (both books and news) than Boomers at every phase of life. The current YouGov survey, for example, shows Americans age 45-64 (mostly Xers) reading only half the average number of books (6.4 versus 12.1) as Americans age 65+ (mostly Boomers).</p><p>Millennials actually show a bit of a resurgence in reading: Americans age 30-44 read 8.2 books per year on average. If Millennials read more as they grow older, as Boomers have done to some degree, they may help reverse the recent population-wide decline. What they won&#8217;t reverse, however, is the growing inequality in the distribution of readers&#8212;with readership falling only slightly among college young adults, but steeply among non-college young adults. As we have pointed out elsewhere, readership trends mirror what we&#8217;re seeing in K-12 attendance rates and achievement scores: a much steeper decline among children of noncollege parents. (See &#8220;<a href="https://www.demographyunplugged.com/p/k-12-proficiency-scores-continue?utm_source=publication-search">K-12 Proficiency Scores Continue to Tumble</a>.&#8221;)</p><p>To be sure, the rise of streaming and social media has also played a role in the decline in reading. Americans of all ages now spend far more time on screens, crowding out time that might otherwise be spent with a book. This trend too shows a similar socioeconomic divergence: Specifically, adults with high school education or less are <a href="https://www.pewresearch.org/internet/2024/01/31/americans-use-of-mobile-technology-and-home-broadband/#:~:text=Adults%20with%20lower%20levels%20of,smaller%20share%20of%20White%20adults.">four times more likely to be smartphone-dependent</a> (24%) than college graduates (6%).</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Young Adults Lose Faith in American Exceptionalism]]></title><description><![CDATA[A new survey highlights a sharp generational shift away from American exceptionalism.]]></description><link>https://www.demographyunplugged.com/p/young-adults-lose-faith-in-american</link><guid isPermaLink="false">https://www.demographyunplugged.com/p/young-adults-lose-faith-in-american</guid><dc:creator><![CDATA[Neil Howe]]></dc:creator><pubDate>Sun, 01 Feb 2026 12:01:36 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!tOFF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65aaba0a-5bc7-46b5-9e8c-1ad89ef16b05_1953x1143.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!tOFF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65aaba0a-5bc7-46b5-9e8c-1ad89ef16b05_1953x1143.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!tOFF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65aaba0a-5bc7-46b5-9e8c-1ad89ef16b05_1953x1143.png 424w, https://substackcdn.com/image/fetch/$s_!tOFF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65aaba0a-5bc7-46b5-9e8c-1ad89ef16b05_1953x1143.png 848w, https://substackcdn.com/image/fetch/$s_!tOFF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65aaba0a-5bc7-46b5-9e8c-1ad89ef16b05_1953x1143.png 1272w, https://substackcdn.com/image/fetch/$s_!tOFF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65aaba0a-5bc7-46b5-9e8c-1ad89ef16b05_1953x1143.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!tOFF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65aaba0a-5bc7-46b5-9e8c-1ad89ef16b05_1953x1143.png" width="1456" height="852" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/65aaba0a-5bc7-46b5-9e8c-1ad89ef16b05_1953x1143.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:852,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1032410,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/186348587?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65aaba0a-5bc7-46b5-9e8c-1ad89ef16b05_1953x1143.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!tOFF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65aaba0a-5bc7-46b5-9e8c-1ad89ef16b05_1953x1143.png 424w, https://substackcdn.com/image/fetch/$s_!tOFF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65aaba0a-5bc7-46b5-9e8c-1ad89ef16b05_1953x1143.png 848w, https://substackcdn.com/image/fetch/$s_!tOFF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65aaba0a-5bc7-46b5-9e8c-1ad89ef16b05_1953x1143.png 1272w, https://substackcdn.com/image/fetch/$s_!tOFF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65aaba0a-5bc7-46b5-9e8c-1ad89ef16b05_1953x1143.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>A new survey highlights a sharp generational shift away from American exceptionalism. Young Americans no longer see US dominance as either inevitable or essential.</p><p>&#8212;<em><a href="https://carnegieendowment.org/research/2026/01/what-americans-think-about-american-power-today?lang=en">Carnegie Endowment for International Peace</a></em></p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.demographyunplugged.com/subscribe?"><span>Subscribe now</span></a></p><p>Belief in American exceptionalism is fading among younger generations. A new CEIP survey finds that only 39% of adults ages 18&#8211;29 view the United States as the world&#8217;s most powerful nation, compared with 47% of those ages 65+. That&#8217;s an 8-percentage-point gap. Instead, younger Americans increasingly see the US as just one of several major global powers.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!FkUB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2d53437-6ccc-4350-a0da-cca13655a9b7_1323x958.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!FkUB!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2d53437-6ccc-4350-a0da-cca13655a9b7_1323x958.png 424w, https://substackcdn.com/image/fetch/$s_!FkUB!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2d53437-6ccc-4350-a0da-cca13655a9b7_1323x958.png 848w, https://substackcdn.com/image/fetch/$s_!FkUB!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2d53437-6ccc-4350-a0da-cca13655a9b7_1323x958.png 1272w, https://substackcdn.com/image/fetch/$s_!FkUB!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2d53437-6ccc-4350-a0da-cca13655a9b7_1323x958.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!FkUB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2d53437-6ccc-4350-a0da-cca13655a9b7_1323x958.png" width="1323" height="958" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b2d53437-6ccc-4350-a0da-cca13655a9b7_1323x958.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:958,&quot;width&quot;:1323,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:134924,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/186348587?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2d53437-6ccc-4350-a0da-cca13655a9b7_1323x958.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!FkUB!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2d53437-6ccc-4350-a0da-cca13655a9b7_1323x958.png 424w, https://substackcdn.com/image/fetch/$s_!FkUB!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2d53437-6ccc-4350-a0da-cca13655a9b7_1323x958.png 848w, https://substackcdn.com/image/fetch/$s_!FkUB!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2d53437-6ccc-4350-a0da-cca13655a9b7_1323x958.png 1272w, https://substackcdn.com/image/fetch/$s_!FkUB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2d53437-6ccc-4350-a0da-cca13655a9b7_1323x958.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://carnegieendowment.org/research/2026/01/what-americans-think-about-american-power-today?lang=en">Carnegie Endowment for International Peace</a></em></figcaption></figure></div><p>That shift is especially evident in views of China. Young adults are only slightly more likely to say that the US has more power and influence than China rather than the other way around (32% vs. 25%). Seniors are much more likely to put the US on top rather than China (39% vs. 12%).</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!-liC!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c5c0182-6d3e-4583-acc6-ff62f798a6bf_1341x1010.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!-liC!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c5c0182-6d3e-4583-acc6-ff62f798a6bf_1341x1010.png 424w, https://substackcdn.com/image/fetch/$s_!-liC!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c5c0182-6d3e-4583-acc6-ff62f798a6bf_1341x1010.png 848w, https://substackcdn.com/image/fetch/$s_!-liC!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c5c0182-6d3e-4583-acc6-ff62f798a6bf_1341x1010.png 1272w, https://substackcdn.com/image/fetch/$s_!-liC!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c5c0182-6d3e-4583-acc6-ff62f798a6bf_1341x1010.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!-liC!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c5c0182-6d3e-4583-acc6-ff62f798a6bf_1341x1010.png" width="1341" height="1010" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9c5c0182-6d3e-4583-acc6-ff62f798a6bf_1341x1010.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1010,&quot;width&quot;:1341,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:145531,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/186348587?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c5c0182-6d3e-4583-acc6-ff62f798a6bf_1341x1010.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!-liC!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c5c0182-6d3e-4583-acc6-ff62f798a6bf_1341x1010.png 424w, https://substackcdn.com/image/fetch/$s_!-liC!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c5c0182-6d3e-4583-acc6-ff62f798a6bf_1341x1010.png 848w, https://substackcdn.com/image/fetch/$s_!-liC!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c5c0182-6d3e-4583-acc6-ff62f798a6bf_1341x1010.png 1272w, https://substackcdn.com/image/fetch/$s_!-liC!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c5c0182-6d3e-4583-acc6-ff62f798a6bf_1341x1010.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://carnegieendowment.org/research/2026/01/what-americans-think-about-american-power-today?lang=en">Carnegie Endowment for International Peace</a></em></figcaption></figure></div><p>Overall, younger Americans care far less about US global dominance. Just 38% of adults ages 18&#8211;29 say it is <em>very important</em> to their future that &#8220;America has power and influence around the globe,&#8221; compared with 60% of those ages 65+. That&#8217;s a striking 22-percentage-point gap.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Uao1!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72fc3d5c-c0b2-49b3-829b-330084a2ee12_1359x1012.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Uao1!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72fc3d5c-c0b2-49b3-829b-330084a2ee12_1359x1012.png 424w, https://substackcdn.com/image/fetch/$s_!Uao1!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72fc3d5c-c0b2-49b3-829b-330084a2ee12_1359x1012.png 848w, https://substackcdn.com/image/fetch/$s_!Uao1!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72fc3d5c-c0b2-49b3-829b-330084a2ee12_1359x1012.png 1272w, https://substackcdn.com/image/fetch/$s_!Uao1!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72fc3d5c-c0b2-49b3-829b-330084a2ee12_1359x1012.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Uao1!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72fc3d5c-c0b2-49b3-829b-330084a2ee12_1359x1012.png" width="1359" height="1012" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/72fc3d5c-c0b2-49b3-829b-330084a2ee12_1359x1012.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1012,&quot;width&quot;:1359,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:152875,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/186348587?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72fc3d5c-c0b2-49b3-829b-330084a2ee12_1359x1012.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Uao1!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72fc3d5c-c0b2-49b3-829b-330084a2ee12_1359x1012.png 424w, https://substackcdn.com/image/fetch/$s_!Uao1!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72fc3d5c-c0b2-49b3-829b-330084a2ee12_1359x1012.png 848w, https://substackcdn.com/image/fetch/$s_!Uao1!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72fc3d5c-c0b2-49b3-829b-330084a2ee12_1359x1012.png 1272w, https://substackcdn.com/image/fetch/$s_!Uao1!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72fc3d5c-c0b2-49b3-829b-330084a2ee12_1359x1012.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://carnegieendowment.org/research/2026/01/what-americans-think-about-american-power-today?lang=en">Carnegie Endowment for International Peace</a></em></figcaption></figure></div><p>What explains this generational divide? For one, young Americans are deeply dissatisfied with government. Many believe their political leaders have failed to address the defining economic challenges facing their generation, such as housing affordability and student debt. More broadly, many feel politicians have failed to articulate what America aspires to become over the next ten or twenty years. If leaders were to articulate an exceptional purpose or vision that recruited the hope and energy of ordinary people, many young people might respond. But in the age of Biden or Trump, they hear nothing: Citizens aren&#8217;t needed. Just trust the experts&#8212;or the wrecking ball.</p><p>As a result, large numbers of Millennials and Homelanders view the United States as just another country that they happen to be living in. (See &#8220;<a href="https://www.demographyunplugged.com/p/generation-hopeless-the-despair-of">Generation Hopeless: The Despair of Young Americans</a>&#8221; and &#8220;<a href="https://www.demographyunplugged.com/p/global-millennials-down-on-democracy-and-15767?utm_source=publication-search">Global Millennials: Down on Democracy and Drawn to Populism</a>.&#8221;) </p><p>Generational memory also plays a key role. Younger Americans did not live through the Cold War, when US global leadership was framed as aspirational: America really did promise something better than the dictatorships. It was also framed as existential. It was widely believed that if our nation did not win, our nation would lose, and all of our allies would go down with us. Without that historical context, the imperative for American dominance carries less emotional weight.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[The Fourth Turning in Pop Music]]></title><description><![CDATA[As America&#8217;s mood darkens, so does its music.]]></description><link>https://www.demographyunplugged.com/p/the-fourth-turning-in-pop-music</link><guid isPermaLink="false">https://www.demographyunplugged.com/p/the-fourth-turning-in-pop-music</guid><dc:creator><![CDATA[Neil Howe]]></dc:creator><pubDate>Sat, 24 Jan 2026 12:02:24 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!o7JU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5aa555d-4adc-45fa-99b3-c05092ff6452_2007x1149.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o7JU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5aa555d-4adc-45fa-99b3-c05092ff6452_2007x1149.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o7JU!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5aa555d-4adc-45fa-99b3-c05092ff6452_2007x1149.png 424w, https://substackcdn.com/image/fetch/$s_!o7JU!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5aa555d-4adc-45fa-99b3-c05092ff6452_2007x1149.png 848w, https://substackcdn.com/image/fetch/$s_!o7JU!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5aa555d-4adc-45fa-99b3-c05092ff6452_2007x1149.png 1272w, https://substackcdn.com/image/fetch/$s_!o7JU!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5aa555d-4adc-45fa-99b3-c05092ff6452_2007x1149.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o7JU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5aa555d-4adc-45fa-99b3-c05092ff6452_2007x1149.png" width="1456" height="834" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f5aa555d-4adc-45fa-99b3-c05092ff6452_2007x1149.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:834,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1795520,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/185447777?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5aa555d-4adc-45fa-99b3-c05092ff6452_2007x1149.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o7JU!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5aa555d-4adc-45fa-99b3-c05092ff6452_2007x1149.png 424w, https://substackcdn.com/image/fetch/$s_!o7JU!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5aa555d-4adc-45fa-99b3-c05092ff6452_2007x1149.png 848w, https://substackcdn.com/image/fetch/$s_!o7JU!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5aa555d-4adc-45fa-99b3-c05092ff6452_2007x1149.png 1272w, https://substackcdn.com/image/fetch/$s_!o7JU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5aa555d-4adc-45fa-99b3-c05092ff6452_2007x1149.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>As America&#8217;s mood darkens, so does its music. New data show that pop lyrics have grown sharply more negative over the past two decades.</p><p>&#8212;<em><a href="https://www.economist.com/graphic-detail/2026/01/19/popular-music-is-getting-sadder-and-angstier">The Economist</a></em></p>
      <p>
          <a href="https://www.demographyunplugged.com/p/the-fourth-turning-in-pop-music">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[What’s the Bigger Threat: Big Government or Big Business?]]></title><description><![CDATA[What Americans see as the nation&#8217;s greatest threat is changing.]]></description><link>https://www.demographyunplugged.com/p/whats-the-bigger-threat-big-government</link><guid isPermaLink="false">https://www.demographyunplugged.com/p/whats-the-bigger-threat-big-government</guid><dc:creator><![CDATA[Neil Howe]]></dc:creator><pubDate>Sun, 18 Jan 2026 12:01:06 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!NWcG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a052d4-02f6-45d8-aa5c-6e3e16011e24_2013x1131.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!NWcG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a052d4-02f6-45d8-aa5c-6e3e16011e24_2013x1131.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!NWcG!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a052d4-02f6-45d8-aa5c-6e3e16011e24_2013x1131.png 424w, https://substackcdn.com/image/fetch/$s_!NWcG!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a052d4-02f6-45d8-aa5c-6e3e16011e24_2013x1131.png 848w, https://substackcdn.com/image/fetch/$s_!NWcG!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a052d4-02f6-45d8-aa5c-6e3e16011e24_2013x1131.png 1272w, https://substackcdn.com/image/fetch/$s_!NWcG!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a052d4-02f6-45d8-aa5c-6e3e16011e24_2013x1131.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!NWcG!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a052d4-02f6-45d8-aa5c-6e3e16011e24_2013x1131.png" width="1456" height="818" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e5a052d4-02f6-45d8-aa5c-6e3e16011e24_2013x1131.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:818,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1966601,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/184793093?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a052d4-02f6-45d8-aa5c-6e3e16011e24_2013x1131.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!NWcG!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a052d4-02f6-45d8-aa5c-6e3e16011e24_2013x1131.png 424w, https://substackcdn.com/image/fetch/$s_!NWcG!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a052d4-02f6-45d8-aa5c-6e3e16011e24_2013x1131.png 848w, https://substackcdn.com/image/fetch/$s_!NWcG!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a052d4-02f6-45d8-aa5c-6e3e16011e24_2013x1131.png 1272w, https://substackcdn.com/image/fetch/$s_!NWcG!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a052d4-02f6-45d8-aa5c-6e3e16011e24_2013x1131.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>What Americans see as the nation&#8217;s greatest threat is changing. Big government still tops the list, but concern is steadily shifting toward big business.</p><p>&#8212;<em><a href="https://news.gallup.com/poll/701054/perceived-threat-big-business-growing.aspx">Gallup</a></em></p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.demographyunplugged.com/subscribe?"><span>Subscribe now</span></a></p><p>Since the 1960s, Gallup has asked Americans which force poses the greatest threat to the nation&#8217;s future: big government, big business, or big labor. But over the past decade, a clear shift has emerged. </p><p>While big government remains the top concern, the share naming it has fallen sharply, declining -15 percentage points to 57%. At the same time, concern about big business has surged, rising +16 points to 37%. Views of big labor have remained largely unchanged, holding steady at just 5%.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!30Fc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89f23a86-e4e5-46bd-a576-f4752f51a423_1527x1273.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!30Fc!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89f23a86-e4e5-46bd-a576-f4752f51a423_1527x1273.png 424w, https://substackcdn.com/image/fetch/$s_!30Fc!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89f23a86-e4e5-46bd-a576-f4752f51a423_1527x1273.png 848w, https://substackcdn.com/image/fetch/$s_!30Fc!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89f23a86-e4e5-46bd-a576-f4752f51a423_1527x1273.png 1272w, https://substackcdn.com/image/fetch/$s_!30Fc!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89f23a86-e4e5-46bd-a576-f4752f51a423_1527x1273.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!30Fc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89f23a86-e4e5-46bd-a576-f4752f51a423_1527x1273.png" width="1456" height="1214" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/89f23a86-e4e5-46bd-a576-f4752f51a423_1527x1273.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1214,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:192181,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/184793093?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89f23a86-e4e5-46bd-a576-f4752f51a423_1527x1273.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!30Fc!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89f23a86-e4e5-46bd-a576-f4752f51a423_1527x1273.png 424w, https://substackcdn.com/image/fetch/$s_!30Fc!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89f23a86-e4e5-46bd-a576-f4752f51a423_1527x1273.png 848w, https://substackcdn.com/image/fetch/$s_!30Fc!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89f23a86-e4e5-46bd-a576-f4752f51a423_1527x1273.png 1272w, https://substackcdn.com/image/fetch/$s_!30Fc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89f23a86-e4e5-46bd-a576-f4752f51a423_1527x1273.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://news.gallup.com/poll/701054/perceived-threat-big-business-growing.aspx">Gallup</a></em></figcaption></figure></div><p>Since 2016, every major political group has recorded a decline in the share saying big government is the nation&#8217;s top threat. But the steepest drop has occurred among independents (-12 points), followed by Democrats (-9 points) and Republicans (-4 points). The same pattern appears in rising concern about big business. Independents have posted the largest increase (+14 points), followed by Democrats (+9 points) and Republicans (+5 points). </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!PjqQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd77ff224-5c6c-49d7-8880-12a95d2a6e09_1505x776.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!PjqQ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd77ff224-5c6c-49d7-8880-12a95d2a6e09_1505x776.png 424w, https://substackcdn.com/image/fetch/$s_!PjqQ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd77ff224-5c6c-49d7-8880-12a95d2a6e09_1505x776.png 848w, https://substackcdn.com/image/fetch/$s_!PjqQ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd77ff224-5c6c-49d7-8880-12a95d2a6e09_1505x776.png 1272w, https://substackcdn.com/image/fetch/$s_!PjqQ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd77ff224-5c6c-49d7-8880-12a95d2a6e09_1505x776.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!PjqQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd77ff224-5c6c-49d7-8880-12a95d2a6e09_1505x776.png" width="1456" height="751" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d77ff224-5c6c-49d7-8880-12a95d2a6e09_1505x776.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:751,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:113497,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/184793093?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd77ff224-5c6c-49d7-8880-12a95d2a6e09_1505x776.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!PjqQ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd77ff224-5c6c-49d7-8880-12a95d2a6e09_1505x776.png 424w, https://substackcdn.com/image/fetch/$s_!PjqQ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd77ff224-5c6c-49d7-8880-12a95d2a6e09_1505x776.png 848w, https://substackcdn.com/image/fetch/$s_!PjqQ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd77ff224-5c6c-49d7-8880-12a95d2a6e09_1505x776.png 1272w, https://substackcdn.com/image/fetch/$s_!PjqQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd77ff224-5c6c-49d7-8880-12a95d2a6e09_1505x776.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://news.gallup.com/poll/701054/perceived-threat-big-business-growing.aspx">Gallup</a></em></figcaption></figure></div><p>When big tech was included as a response option, 32% of Americans identified it as the greatest threat. Views were relatively similar across party lines, with 34% of independents and Democrats saying big tech posed the greatest danger, compared with 27% of Republicans.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!6PpR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf798a74-58e4-4e58-9d56-33d78a568a64_1509x765.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!6PpR!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf798a74-58e4-4e58-9d56-33d78a568a64_1509x765.png 424w, https://substackcdn.com/image/fetch/$s_!6PpR!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf798a74-58e4-4e58-9d56-33d78a568a64_1509x765.png 848w, https://substackcdn.com/image/fetch/$s_!6PpR!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf798a74-58e4-4e58-9d56-33d78a568a64_1509x765.png 1272w, https://substackcdn.com/image/fetch/$s_!6PpR!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf798a74-58e4-4e58-9d56-33d78a568a64_1509x765.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!6PpR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf798a74-58e4-4e58-9d56-33d78a568a64_1509x765.png" width="1456" height="738" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/bf798a74-58e4-4e58-9d56-33d78a568a64_1509x765.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:738,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:101950,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.demographyunplugged.com/i/184793093?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf798a74-58e4-4e58-9d56-33d78a568a64_1509x765.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!6PpR!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf798a74-58e4-4e58-9d56-33d78a568a64_1509x765.png 424w, https://substackcdn.com/image/fetch/$s_!6PpR!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf798a74-58e4-4e58-9d56-33d78a568a64_1509x765.png 848w, https://substackcdn.com/image/fetch/$s_!6PpR!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf798a74-58e4-4e58-9d56-33d78a568a64_1509x765.png 1272w, https://substackcdn.com/image/fetch/$s_!6PpR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf798a74-58e4-4e58-9d56-33d78a568a64_1509x765.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Source: <em><a href="https://news.gallup.com/poll/701054/perceived-threat-big-business-growing.aspx">Gallup</a></em></figcaption></figure></div><p>These survey results are hardly surprising. In recent years, both parties have shifted toward more populist agendas, many of which require a stronger and more interventionist government to implement. </p><p>On the Democratic side, this shift is marked by the rise of figures such as Bernie Sanders, Alexandria Ocasio-Cortez, and more recently Zohran Mamdani. On the Republican side, the MAGA movement has embraced an America First agenda showcasing economic nationalism, industrial policy, and even state ownership of large firms. In our most recent <a href="https://www.demographyunplugged.com/p/episode-83-the-fourth-turning-comes">podcast episode</a>, we break down Donald Trump&#8217;s latest populist proposals, including caps on credit card interest rates and new restrictions on institutional homebuyers.</p><p>We have also published several NewsWires on the growing tech-lash. Here is one of the few agendas where both sides of the political aisle find common ground. (See &#8220;<a href="https://www.demographyunplugged.com/p/tech-lash-intensifies?utm_source=publication-search">Tech-Lash Intensifies</a>&#8221; and &#8220;<a href="https://www.demographyunplugged.com/p/americans-dont-trust-big-tech-16275?utm_source=publication-search">Americans Don&#8217;t Trust Big Tech</a>.&#8221;) At the same time, we have examined multiple surveys showing rising public support for organized labor, despite union membership hitting all-time lows. (See &#8220;<a href="https://www.demographyunplugged.com/p/union-support-rises?utm_source=publication-search">Union Support Rises</a>.&#8221;)</p><p>For the growing number of populist voters in both parties, big business has emerged as a convenient and unifying villain.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.demographyunplugged.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item></channel></rss>