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A 17-Year-Old Male Makeup Artist Just Became the Next CoverGirl
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A 17-Year-Old Male Makeup Artist Just Became the Next CoverGirl

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Demography Unplugged
Oct 14, 2016
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Demography Unplugged
Demography Unplugged
A 17-Year-Old Male Makeup Artist Just Became the Next CoverGirl
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YouTube and Instagram makeup artist James Charles, a 17-year-old high school student, just became the first male CoverGirl. The makeup company hopes that its gender-inclusive choice of spokesperson will appeal to Millennials, many of whom are already fans and followers of James on social media.

—Advertising Age

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