Demography Unplugged

Demography Unplugged

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4th Turning Economy: Nicotine Pouches

Neil Howe's avatar
Christian Ford's avatar
Neil Howe and Christian Ford
Mar 19, 2026
∙ Paid
Image from iStock

News:

  • In 2025, Philip Morris International (PM) shipped 794 million cans of Zyn nicotine pouches in the United States. That’s a whopping +37% YoY increase.

Trend:

  • Nicotine pouches have surged in popularity as consumers look for alternatives to traditional smoking. These smokeless, tobacco-free products deliver nicotine discreetly through …

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