Demography Unplugged

Demography Unplugged

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4th Turning Economy: The Protein Craze

Neil Howe's avatar
Christian Ford's avatar
Neil Howe and Christian Ford
Apr 16, 2026
∙ Paid
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News:

  • A new report from FMI found that more than 75% of US adults now view meat and poultry as part of a healthy diet. That’s up from 64% in 2020, an +11 percentage point increase.

Trend:

  • Americans are becoming increasingly focused on protein, and this shift is now showing up in policy. New federal guidelines place greater weight on red meat and dairy whi…

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