87% of 0- to 14-Year-Olds Engage in Traditional Play During a Typical Week
During a typical week, 87% of 0- to 14-year-olds engage in “traditional play,” compared to 85% involved in tech-based activities. In this age of digital immersion, protective Millennial and Xer parents are making sure that their kids still get the hands-on play they need for their development. (NPD Group)