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90 of the Top 100 Consumer-Packaged Goods Brands Have Lost Market Share
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90 of the Top 100 Consumer-Packaged Goods Brands Have Lost Market Share

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Demography Unplugged
Sep 30, 2015
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Demography Unplugged
Demography Unplugged
90 of the Top 100 Consumer-Packaged Goods Brands Have Lost Market Share
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According to new research, 90 of the top 100 consumer-packaged goods brands have lost market share in the past year, with 68 experiencing dollar sales losses. Despite overall growth in major food categories, big-brand CPGs are rapidly losing ground to healthier, more “natural” upstarts.

—MediaPost

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