Demography Unplugged

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AARP Signs Up for Google’s New Political Sponsorship Package

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Demography Unplugged
Mar 21, 2016
∙ Paid

AARP is the first to sign up for Google’s new political sponsorship package that gives marketers the opportunity to run ads before political videos on YouTube. The advocacy group hopes to engage plugged-in Boomers who track debate footage and political commentary online.

—The Wall Street Journal

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