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Abercrombie Gets a Makeover
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Abercrombie Gets a Makeover

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Demography Unplugged
Jun 11, 2014
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Abercrombie Gets a Makeover
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After years of refusing to adapt its products and marketing strategies to the new Millennial mindset (see: “All Aboard the Smile Train”), Abercrombie & Fitch is finally making changes. To boost its youth appeal, the chain is taking steps to be more inclusive. It’s reducing the size of its infamous logos; putting more modest clothing on scantily clad mod…

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