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Abercrombie Revamps Fitting Rooms
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Abercrombie Revamps Fitting Rooms

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Demography Unplugged
Feb 10, 2017
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Demography Unplugged
Abercrombie Revamps Fitting Rooms
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As part of an ongoing brand overhaul, Abercrombie & Fitch is testing out fitting rooms that have light and music controls, phone charging stations, and small suites so friends can consult each other other about their selections. While A&F executives are doing all they can to give stores a more inclusive and friendly vibe, it’s uncertain if Millennials w…

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