Demography Unplugged

Demography Unplugged

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Activision Blizzard Will Buy the Makers of Candy Crush Saga

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Demography Unplugged
Nov 12, 2015
∙ Paid

Activision Blizzard will buy the makers of Candy Crush Saga for a whopping $5.9 billion, transforming the company into the world’s second-largest interactive media outfit. Even the most successful traditional videogame makers cannot afford to miss out on the mobile gaming boom.

—Barron’s

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