Ad Campaign Hopes to Scare Millennials Into Voting

A tongue-in-cheek PSA campaign is aiming to boost Millennial turnout in the midterms by terrifying them with older conservative voters telling them everything’s fine. While the ads are funny, they also speak to serious differences in generational priorities: “Climate change?” one woman says cheerfully. “That’s a ‘you’ problem. I’ll be dead soon.”

—Adweek