Adult Diaper Sales Could Outnumber Baby Diaper Sales Within a Decade

Companies like Procter & Gamble and Kimberly-Clark could see sales of adult diapers outnumber those of baby diapers within a decade. In preparation for the continued aging of massive Boomer cohorts, these manufacturers are pulling out all the stops—including a Kimberly-Clark rap video that seeks to destigmatize incontinence.

—Bloomberg Business