The #AerieMan Body Positivity Campaign Was an April Fool’s Joke—But Millennials Aren’t Laughing

American Eagle announced that it’s #AerieMan campaign was an April Fool’s joke designed to raise awareness about body diversity—but Millennials aren’t laughing. While a real campaign on male body positivity would have resonated with this generation, the retailer is now dealing with the backlash of a prank gone wrong.

—Mic