AIDS Awareness Campaigns Are Changing their Tone: from Fear and Shock to Hope and Support

Dec 02, 2015

∙ Paid

A look back at AIDS awareness campaigns shows that their tone has evolved from fear and shock to hope and support. Today, agencies are appealing to Millennials who don’t remember the disease’s “dark days” with upbeat messaging and bright colors.

—Adweek

AIDS Awareness Campaigns Are Changing their Tone: from Fear and Shock to Hope and Support

This post is for paid subscribers