Air France May Shutter Its Millennial Brand

Jan 07, 2019

∙ Paid

Air France is considering shuttering Joon, its trendy, Millennial-geared airline. The failed experiment is evidence that when it comes to Millennial branding, substance and cost-savings (Joon is pricier than other budget airlines) are more important than flash.

—Vox

Air France May Shutter Its Millennial Brand

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