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Air France Targets Millennials

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Demography Unplugged
Dec 18, 2017
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Air France has launched an airline geared exclusively toward Millennials that offers features such as VR entertainment and in-flight smoothie bars. While this over-the-top offering may seem like a ploy, it could help Air France win brand loyalty among young flyers who would otherwise simply pick the cheapest option on Expedia.

—Bloomberg Business

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