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Amazon Plans to Open Around 400 Brick-and-Mortar Bookstores
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Amazon Plans to Open Around 400 Brick-and-Mortar Bookstores

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Demography Unplugged
Feb 03, 2016
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Demography Unplugged
Amazon Plans to Open Around 400 Brick-and-Mortar Bookstores
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On an earnings call, a major mall operator CEO indicated that Amazon is planning on opening as many as 400 brick-and-mortar bookstores. Given Amazon’s domination of “instant” delivery, a move to brick-and-mortar retail makes sense: After all, there’s no quicker option than simply buying in-person.

—The Wall Street Journal

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