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Amazon’s Dash Button
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Amazon’s Dash Button

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Demography Unplugged
Apr 10, 2015
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Amazon’s Dash Button
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Company: Amazon

Product: Amazon Dash Button

What It Is: A branded, single-purpose button you stick somewhere to press when you need more of a product, like Charmin toilet paper or Tide detergent. The Wi-Fi enabled Dash Button is being launched initially with 18 partners. 

Aim: Already a leader in at-home, on-demand delivery, Amazon’s aim is to make the tas…

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