Demography Unplugged

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Apps Keep Tabs on Location
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Apps Keep Tabs on Location

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Demography Unplugged
Mar 25, 2015
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Apps Keep Tabs on Location
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A Carnegie Mellon University study of Android phone users finds that popular apps collect users’ location approximately every three minutes, or 6,200 times over a two-week period. This information underscores just how much location has become a goldmine for advertisers—particularly as few consumers indicate they have acted to limit this sharing.

—The Wal…

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