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Are Millennials Hurting the Diamond Industry?

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Demography Unplugged
Jul 08, 2016
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The diamond industry is struggling and The Economist blames the social conscience of Millennials who want “morally pure” stones—prompting a Twitter firestorm.And the detractors have a point: Millennials aren’t buying diamonds because they can’t afford them or any of the other milestones traditionally associated with adulthood.

—The Economist

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