ASOS Draws Accolades for Body-Positive Ad Campaign

Jul 14, 2017

∙ Paid

U.K. e-commerce site ASOS is receiving positive feedback on its body-positive ad campaign for women’s swimwear that features models with unedited stretchmarks.Following in the footsteps of Target and Aerie, this brand is betting big and cashing in on Millennials’ penchant for inclusive brand messaging.

—Quartz

ASOS Draws Accolades for Body-Positive Ad Campaign

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