B8ta’s Brick-and-Mortar Gadget Store
Company: B8ta
Service: Brick-and-Mortar Gadget Store
What It Is: Internet of Things (IoT) retailer B8ta has opened a 1,400-square-foot retail outpost in Palo Alto. At the store, customers can try out gadgets before they buy: All products sit in open displays, free of packaging. Rather than vilifying “showrooming” (the process of scouting products in perso…