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Back-to-School TV Sales Are Falling
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Back-to-School TV Sales Are Falling

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Demography Unplugged
Apr 22, 2016
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Demography Unplugged
Demography Unplugged
Back-to-School TV Sales Are Falling
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U.S. sales of TVs during back-to-school periods have fallen 9% over the past three years. To gear up for college-bound Millennials who are streaming programs on their devices rather than watching them on a television, retailers like Target are stocking their shelves with products such as bedside tablet stands and laptop trays.

—Advertising Age

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