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Backpack Industry Redesigns Wares for Digital Natives
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Backpack Industry Redesigns Wares for Digital Natives

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Demography Unplugged
Sep 03, 2015
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Backpack Industry Redesigns Wares for Digital Natives
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As more students lug around laptops and smartphones instead of textbooks, the $2.7 billion backpack industry is redesigning its wares to meet the needs of today’s digital natives. New brands tout built-in battery chargers and solar panels so on-the-go Millennials can stay connected at all times.

—The New York Times

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