Demography Unplugged

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Barbie Got Back
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Barbie Got Back

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Demography Unplugged
Feb 22, 2016
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Barbie Got Back
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Barbie now comes in three new body shapes: petite, tall, and curvy. Mattel hopes that the diverse body type lineup (on top of the new skin tones and hair textures introduced last year) will more accurately reflect their young owners—and, most importantly, will boost sagging sales. Since 2012, sales of the cultural icon have plummeted over 20 percent—tha…

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