Demography Unplugged

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Demography Unplugged
Oct 01, 2014
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According to Businessweek, Miller Lite has already sold 32 million more cans this year than they sold by this time last year. As a part of a tie-in with the 1970s-set Anchorman 2, the company brought back its original 1975 packaging and saw sales soar by as much as 18 percent in some markets. In focus groups, Millennials said that the white label was “i…

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