Demography Unplugged

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Beer Makers Turn to Fitness
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Beer Makers Turn to Fitness

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Demography Unplugged
May 22, 2021
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Beer Makers Turn to Fitness
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Beer companies are increasingly mixing beer with “wellness.” New ad campaigns for Michelob Ultra and Coors Pure link drinking with running, bike-riding, and being outdoors. 

—Advertising Age

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