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Big Booze Binges on Wellness
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Big Booze Binges on Wellness

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Demography Unplugged
Nov 06, 2017
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Demography Unplugged
Big Booze Binges on Wellness
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Alcohol-soaked industries have set their sights on a new type of customer: wellness enthusiasts. Big Beer titan AB InBev plans to earn 20 percent of its sales from no- or low-alcohol beer by 2025. Meanwhile, bartenders and distillers alike cite heavy demand for “mocktails” made from concoctions like Seedlip, which is an artisanal, nonalcoholic alternati…

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