Big Tobacco Embraces E-Cigs

With the announcement by Altria (the parent company of Phillip Morris USA, the largest U.S. tobacco firm) earlier this month that it will unleash its own e-cigarette brand MarkTen this August, all three Big Tobacco companies now have a stake in the exploding market. (R.J. Reynolds is launching e-cig brand Vuse, and Lorrilard acquired Blu.) Despite worri…