Demography Unplugged

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Black Friday Winners and Losers

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Demography Unplugged
Dec 05, 2020
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Roughly half as many people shopped in stores on Black Friday compared to last year, while online spending jumped. The clear winners (again) were Amazon and big-box stores like Walmart, and Target, which allow for one-stop shopping and have the most robust e-commerce operations.

—The Wall Street Journal

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