Blue-Collar Goes Upscale

Just a few years ago, clothing brand L.C. King was struggling. Founded in 1913, the company’s sales were slipping as demand from factory workers and farmers for their blue-collar staples—such as overalls, dungarees, and chore coats—slowed to a trickle. But according to Adweek, business is now booming. The big difference? It’s young white-collar workers …