Boomers in the Spotlight

Attention, marketers: Don’t forget about Boomers. That’s the message AARP is hoping to send with an extensive, year-long campaign titled Boomers@50+, according to The New York Times. The campaign’s centerpiece is a new documentary, The Boomer List, which features interviews with 19 leading members of this generation, including Deepak Chopra, Billy Joel,…