Brands Fight Back Against Ad Aversion

As we’ve pointed out (see: “Who Watches the Ads?”), it’s getting tougher and tougher for brands to reach their intended audiences. Now, according to The Wall Street Journal, many of these companies are clawing their way back into consumers’ lives. Some are blurring the line between advertising and actual content: PepsiCo recently opened a 4,000 square f…