Demography Unplugged

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Demography Unplugged
Brands Millennials Like
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Brands Millennials Like

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Demography Unplugged
Nov 02, 2011
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Demography Unplugged
Demography Unplugged
Brands Millennials Like
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Winning brand loyalty from the young can be challenging in the age of discounting. (See: “What’s the Deal with Extreme Couponing?”) But certain companies know how to command Millennial hearts. Among the top are Viacom’s Nickelodeon. According to a just-released survey by Harris Interactive, Nickelodeon enjoys the highest brand equity among Kids TV progr…

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