Brands Reach Out to Millennials who Want to Take a Break from “Adulting”

Apr 12, 2016

∙ Paid

Brands are reaching out to Millennials who want to take a break from “adulting”—that is, tackling the never-ending responsibilities of everyday life.Whether it’s adult-only summer camps or coloring books, Millennials enjoy dabbling in childhood as a way to reduce stress.

—Adweek

Brands Reach Out to Millennials who Want to Take a Break from “Adulting”

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