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Bricks vs. Clicks: The Retail Battle Continues
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Bricks vs. Clicks: The Retail Battle Continues

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Demography Unplugged
Feb 29, 2012
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Bricks vs. Clicks: The Retail Battle Continues
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Last month, retail giant Target asked its vendors for help curtailing “showrooming”—the act of scoping out a product in-store only to purchase it from another retailer online. To be sure, the practice of visiting a store to see a product but not buy it is nothing new. In the old days, people called it window-shopping. Over the last few years, however, t…

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