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British Army Changes Its Tune for Millennials
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British Army Changes Its Tune for Millennials

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Demography Unplugged
Jan 07, 2019
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British Army Changes Its Tune for Millennials
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The British Army’s latest recruitment campaign plays off of Millennial stereotypes, praising the compassion and confidence of “snowflakes” and “selfie addicts.” The campaign, which emphasizes belonging and the drive to make a difference, is one we can get behind, though it’s being met with dismay by some older veterans who consider it way too warm and f…

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