Broadcast Ratings for the Rio Olympics Went Down for Young People, Are Millennials to Blame?

Aug 26, 2016

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Broadcast ratings for the Rio Olympics were down 25% among 18- to 49-year-olds compared to the London ratings in 2012—a drop widely blamed on Millennials. While this trend is disheartening for networks making a long-term bet on live sports, NBC Sports Chairman Mark Lazarus acknowledged the importance of adapting to the viewing behavior of younger viewer…

Broadcast Ratings for the Rio Olympics Went Down for Young People, Are Millennials to Blame?

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