Demography Unplugged

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Cable Channels Gain Focus
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Cable Channels Gain Focus

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Demography Unplugged
Nov 12, 2014
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Cable Channels Gain Focus
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In October, the cable channel formerly known as The Hub relaunched as Discovery Family. As Advertising Age reports, it’s one of several networks that have recently undergone makeovers to achieve a more focused brand image—and gain an edge in the fierce competition for audiences faced with more programming options and platforms than ever before. (See: “T…

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