Cadillac Tweaks its Xer-Focused Campaign for Millennials
On Oscars night, Cadillac tweaked its Xer-focused “Dare Greatly” campaign for a younger audience. While executives hoped to add cross-generational appeal, they may have strayed too far from Xers in the process: The new ads replace middle-aged adults engaged in all-out competition with bright-eyed Millennials working to create a better world.