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The Car of Their Dreams
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The Car of Their Dreams

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Demography Unplugged
Sep 04, 2013
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The Car of Their Dreams
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Mazda recently teamed up with Clemson University to produce the first car by Millennials, for Millennials. Using survey data collected from 70,000 young consumers, graduate students at Clemson designed the Deep Orange 3, a hatchback that seats six. As Time points out, the final product reflects just how tricky a challenge today’s automakers face: Millen…

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