Cereals Are Going Soggy

As we detailed before, (see “New Options Scramble Breakfast Market”), ready-to-eat cereal sales have been declining for the past decade. According to The New York Times, the latest figures show more of the same: Euromonitor estimates that sales in this category will fall from $10.0 billion in 2013 to $9.7 billion in 2015. In response, major cereal manuf…