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Chili’s Revamps Its Menu Items to Look Better on Instagram
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Chili’s Revamps Its Menu Items to Look Better on Instagram

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Demography Unplugged
May 22, 2015
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Chili’s Revamps Its Menu Items to Look Better on Instagram
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As part of its attempt to win over a new generation of customers, Chili’s has revamped its menu items to look better on Instagram—an effort that includes placing fries in stainless steel containers and using better-looking burger buns. Perhaps a better play would be to upgrade the food itself, not just its photogenic appeal.

—Advertising Age

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