Demography Unplugged

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Chrysler Targets Millennials with a New Minivan

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Demography Unplugged
Jan 11, 2016
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Chrysler is targeting Millennials with a new minivan that features 20-inch wheels, LED accent lights, and less conspicuous sliding doors. While the automaker hopes that Millennials will make the same automobile choices their parents made when they were young, this generation will forge new auto trends of their own.

—The Washington Post

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