Demography Unplugged

Demography Unplugged

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Clothing Rentals Favored by Millennials

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Demography Unplugged
May 28, 2019
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Millennial favorite Urban Outfitters is the latest retailer to enter the hot clothing rental market, which has been growing at a rate of more than 20% annually. Subscribers will be able to rent six pieces for $88 a month—a win-win for the environment and for all those Instagram posts that demand a new outfit.

—The Wall Street Journal

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