The Coalition for Innovative Media Measure Wants to Track 2- to 17-Year-Olds
Backed by Time Warner, Viacom, Disney, and others, the Coalition for Innovative Media Measure is launching an experiment that will monitor any and all video activity from 500 participating households with 2- to 17-year-olds. With more entertainment options at their fingertips, young Millennials and Homelanders have media giants scrambling to understand …