Demography Unplugged

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Community Banks See an Increase in Millennial Clientele, While Large Chains Lose Young Customers

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Demography Unplugged
Nov 11, 2015
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Since last year, community banks have seen a 5% increase in clients ages 18 to 34—while large chains have lost 13% of their Millennials. In addition to the lower fees, Millennials like the high-touch convenience offered by community banks.

—Bloomberg Business

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