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Contributor Matthew Ball Doubts “Peak TV” is the TV Industry’s Problem
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Contributor Matthew Ball Doubts “Peak TV” is the TV Industry’s Problem

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Demography Unplugged
Mar 02, 2016
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Demography Unplugged
Demography Unplugged
Contributor Matthew Ball Doubts “Peak TV” is the TV Industry’s Problem
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Contributor Matthew Ball doesn’t think that the TV industry’s troubles can be chalked up to America reaching “peak TV.” Instead, he correctly points out that the very economics of TV have changed: Facing new competition on every front, traditional TV companies are simply finding it harder to earn revenue from selling ads.

—redef

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