Demography Unplugged

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Copycat Fashion Is Cool In The Age Of Instagram

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Demography Unplugged
Jul 22, 2015
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The unspoken rule to never wear the same outfits as your friends no longer applies in the age of Instagram; if anything, copycats are considered a compliment. In the words of 26-year-old blogger Leandra Medine: “It doesn’t bother me if someone else has what I bought. Fashion is for everyone, right?”

—The Wall Street Journal

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