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Craft Beer’s Multiyear Streak of Sales Growth has Ended—But Not Because of a Lack of Demand
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Craft Beer’s Multiyear Streak of Sales Growth has Ended—But Not Because of a Lack of Demand

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Demography Unplugged
Sep 30, 2016
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Demography Unplugged
Demography Unplugged
Craft Beer’s Multiyear Streak of Sales Growth has Ended—But Not Because of a Lack of Demand
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Craft beer’s multiyear streak of double-digit percentage sales growth has ended—but not because of a lack of demand. With thousands of breweries competing for a small number of coveted hop varieties, many can no longer get their hands on enough to satisfy customers.

—The Wall Street Journal

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